Organic Visibility Content Specialist

Overview

We are easy

Jet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every year. If you’re reading this, you have probably already been an easy

Jet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.

We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.

What makes us easy

Jet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easy

Jet.

You'll join the Organic Visibility team, helping drive easy

Jet's organic growth across flights and holidays. Working closely with specialists across content, merchandising, digital product, social and marketing, you'll play an important role in shaping how millions of customers find and engage with our products across traditional search engines and emerging AI-powered search experiences.

As Organic Content Specialist, you'll be responsible for driving and executing easy

Jet's pan-European organic content strategy across flights and holidays. You'll ensure our content performs brilliantly across both traditional search and evolving AI-driven discovery platforms, helping customers find the information they need in the moments that matter.

Key responsibilities include:

• Defining and delivering organic content strategies across SEO, GEO and AEO.
• Acting as a subject matter expert, sharing best practice and insight on organic content trends and opportunities.
• Creating, optimising and scaling high-quality content across text, image and video formats.
• Ensuring content is aligned to customer intent and tailored for multilingual European audiences.
• Leveraging content generation technologies, including GenAI, to unlock new growth opportunities.
• Collaborating with stakeholders across content, merchandising, digital product, social and marketing teams to deliver integrated solutions.
• Monitoring performance and identifying opportunities through analytics platforms and reporting frameworks.
• Using data and insight to continuously improve content effectiveness, organic visibility and customer engagement.

• Experience in organic search, SEO, GEO or AEO-focused content roles.
• Strong understanding of content optimisation principles across traditional and AI-driven search.
• Experience creating and optimising content across text, image and video formats.
• Ability to use data and analytics to evaluate performance and inform decision making.
• Experience working with multilingual content and diverse European audiences.
• Excellent communication and stakeholder management skills.
• A proactive and adaptable approach, with the ability to thrive in a fast-moving digital environment.
• Confidence building relationships and influencing stakeholders at all levels.

• Experience with in travel, leisure, e-commerce or another fast-paced customer-focused industry.
• Knowledge of CMS platforms such as Sitecore or Contentful.
• Familiarity with organic search tools such as Botify, Peerc AI, SEMrush or similar platforms.
• Understanding of CRO, experimentation, data science or machine learning principles.
• Working knowledge of Python or other coding languages.
• Experience supporting or mentoring content teams.

• Up to 20% annual bonus.
• Private Medical Insurance (PMI).
• Excellent staff travel benefits.
• 25 days' annual leave, plus bank holidays.
• Annual credit towards an easy
  
  Jet holiday.
• A wide range of flexible benefits and lifestyle extras.

This full-time role will be based in Luton and will be 40 hours per week. We support hybrid working and we spend 60% of our time per month in the office.

At easy

Jet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at  We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

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Digital

Luton