Lifecycle & Retention Marketing Lead

Join to apply for the Lifecycle & Retention Marketing Lead role at easyJet

• Build our lifecycle and retention marketing strategy within easy
  
  Jet holidays to retain customers and maximise customer value.
• Constantly test and iterate the programme and its components so it’s ever evolving and optimising.
• Lead on the profiling and understanding of our customer base and the segments within it, understanding drivers, value, retention levers and tactics that can be used.
• Work collaboratively with our marketing team, customer communication team and digital/product e-commerce team to ensure a joined-up and increasingly personalised customer journey.

• Lead the overall marketing strategy and approach for increasing customer retention across owned customer channels (CRM, app push).
• Work in partnership with the flights lifecycle and retention team to form a joined-up retention programme across our two product verticals.
• Activate the strategy through utilisation of our customer data and appropriate triggers and tactics to expand customer value and drive retention.
• Embed a data-driven, test & learn approach to our lifecycle and retention efforts, ever‑optimising and evolving the program.
• Collaborate with teams who own other channels of the customer lifecycle journey (e.g. digital product, merchandising, marketing comms/owned channel trading) to ensure consistency and alignment.
• Lead the work to understand our customer base and the segments within it along with the tactics and triggers that best drive value.
• Work with the holidays customer team, data and insights team to jointly lead our strategy on lifetime customer value.
• Work seamlessly with our marketing team to align our owned channel trading program and lifecycle programs to ensure aligned and complementary communication.
• Work with our agencies and marketing teams to build increasingly personalised and content‑rich communications relevant to customer needs.

• Minimum 8‑10 years experience in a CRM or customer lifecycle role in a large, complex consumer-focused business or an agency serving such businesses.
• Advanced understanding of customer lifecycle strategies, tactics and customer segmentations along with customer communication and data platforms.
• Ability to distil concise insights from data, especially on campaign performance.
• A thorough understanding of CRM campaign processes, from planning, to briefing, creative development, production and measurement.
• Strong creative judgement.
• Resilient and able to react to a constantly changing and dynamic environment.
• Organised, with exceptional attention to detail.
• Experience working across multiple channels including paid and owned.
• Ability to deliver results through initiative, creativity and execution.
• Excellent stakeholder management skills.

• Competitive base salary.
• Up to 20% bonus.
• 25 days holiday.
• BAYE, SAYE & Performance share schemes.
• 7% pension.
• Life Assurance.
• Flexible benefits package.
• Excellent staff travel benefits.

This full‑time role will be based in Luton and will be 40 hours per week, with some occasional travel required.

Marketing – easy

Jet holidays.

Full‑time.