Marketing Executive

Overview

Marketing Executive | B2B Marketing

We’re working with a fast-growing, technology-led B2B business that’s continuing to invest in its marketing function and is now looking to hire a Marketing Executive to support demand generation and pipeline growth across multiple digital channels.

This role offers a broad, hands-on remit and would suit someone with a solid foundation in digital marketing who’s keen to deepen their experience in demand generation, SEO, and PPC within a commercially focused environment.

• Support the planning and delivery of demand generation campaigns focused on driving high-quality leads and measurable pipeline contribution
• Build and execute multi-channel marketing activity across SEO, PPC (paid search and paid social), email marketing, and organic social
• Take responsibility for managing and optimising PPC campaigns, including keyword research, audience targeting, creative testing, and budget optimisation
• Support SEO initiatives through content optimisation, on-page improvements, and collaboration with internal stakeholders to improve search visibility
• Assist with the development and optimisation of landing pages and digital journeys to improve conversion rates and lead capture
• Monitor, analyse, and report on campaign performance, using data and insights to inform optimisation and future activity
• Work closely with sales and the wider marketing team to align messaging, targeting, and campaign objectives with commercial goals
• Support ongoing improvements to lead nurturing, marketing automation, and reporting processes

• Experience in a Marketing Executive, Digital Marketing, or Demand Generation role within a B2B environment
• SaaS or technology sector experience would be beneficial, but is not essential
• Working knowledge of SEO best practices and hands-on experience managing PPC campaigns
• Familiarity with marketing automation and analytics tools such as Hub Spot, Google Analytics, or similar platforms
• Comfortable working with data to track performance and demonstrate marketing impact
• Highly organised, proactive, and keen to take ownership of campaigns and outcomes

• Opportunity to build deep experience across demand generation, SEO, and PPC
• Exposure to a commercially driven marketing environment with clear growth potential

If you’re a marketing professional looking to broaden your demand generation skill set and make a tangible impact on pipeline and growth, we’d be keen to speak with you.

Apply now or get in touch for a confidential discussion.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds. Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.