Senior Marketing Executive

Be all you can be with Hamberley

We have an opportunity for a passionate and knowledgeable Senior Marketing Executive to join our established Sales and Marketing team. As we continue to grow, we are looking for a creative leader who can help us tell our story, engage with our audiences, and support our homes in achieving their marketing goals.

At Hamberley, we believe that our residents deserve something "Extra Special, Every Day". Some of the things you will do include:

• Work with Home Managers and operations teams to shape and roll out local marketing strategies for each home.
• Help manage the marketing budget, staying within budget while making every pound work hard.
• Review campaign and advertising analytics each month, reporting to the Group Head of Marketing and implementing improvements following reviews with care home teams.
• Design advertisements for print and digital publications.
• Create business cards, brochures, welcome packs, leaflets and forms that reflect our premium brand.
• Organise and support photo and video shoots within our homes to build a strong library of on‑brand content.
• Help manage social media across our homes, keeping posts regular, on‑brand and engaging, and overseeing content produced by home teams.
• Assist in keeping multiple online profiles for each home accurate and up to date for maximum visibility.
• Support SEO and Google performance through analysis and regular reporting.
• Work with Home Managers to grow review scores across multiple channels.

• Proven experience in a marketing role, ideally spanning design and digital.
• Experience marketing within care, healthcare, hospitality or another premium, service‑led sector.
• Strong design skills, with hands‑on experience creating print and digital materials (e.g. Adobe Creative Suite, Canva or similar).
• Confident with social media management across platforms such as Facebook, Instagram and Linked In.
• Working knowledge of SEO, Google Analytics and campaign reporting.
• Excellent copywriting, proofreading and attention to detail, with a strong sense of brand.
• Excellent organisational and time‑management skills, with the ability to juggle multiple projects and deadlines.
• A collaborative, proactive team player, comfortable working with colleagues across homes and head office.

• Familiarity with photography, videography or content production.
• Confident using AI tools to work faster and smarter.
• Experience with marketing automation and CRM tools.
• Creative, proactive and energised by digital innovation.

• Competitive annual salary.
• 25 days annual leave.
• Access high street discounts and money‑saving tips via our mobile‑friendly benefits platform.
• Workplace pension.
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus – up to £750 per referral.

The role is hybrid, with travel to our Luton office up to 2 days a week and regular travel to our sites as needed. This position requires eligibility and authorisation to work in the United Kingdom.

Due to the high level of interest we anticipate for this role, we may close this advert earlier than the stated closing date to manage applications effectively. If you’re interested, we encourage you to apply as soon as possible.

We respect and value our residents and each other. At Hamberley Care Homes, we believe in the importance of what we do and why we do it. Creative and empowered, our people see every day as an opportunity for growth and development. We make ideas happen. Together we can achieve anything.