Performance Marketing Manager

The Role We're looking for a commercially driven, forward-thinking Performance Marketing Manager to lead our paid media strategy for our Novasol brand. Paid media is evolving faster than ever, and we need someone who understands the fundamentals but is constantly thinking about how to improve, innovate, and stay ahead of the curve — someone who brings a genuinely commercial mind, an inquisitive streak, and fluency in how AI is reshaping performance marketing.

You'll take ownership of our paid activity for Novasol, working within our wider performance team across core brands including Hoseasons, & James Villas. With responsibility for a significant budget and ambitious targets, you'll play a key role in driving high-quality customer acquisition in a highly competitive travel market. You'll thrive in a fast-paced environment, be comfortable balancing strategic planning with hands-on optimisation, and build strong collaborative relationships across teams including Revenue Management, Brand, SEO, Product and Analytics.

What You'll Be Doing Reporting to the Head of Performance Marketing, you will:
Own the end-to-end paid media strategy for the Novasol brand Lead day-to-day optimisation of campaigns, ensuring budgets are allocated effectively to maximise ROI and commercial performance Leverage automation, AI-driven solutions and new platform innovations to continuously improve performance Design and run a structured testing programme across structure, creative, landing pages, audience strategy and bidding models, applying sound measurement and incrementality frameworks to validate results Work closely with Revenue Management to align performance activity with pricing, occupancy and commercial priorities Manage the creative supply chain with Brand and Creative teams — briefing, production timelines and asset delivery — ensuring messaging and creative supports broader marketing objectives Partner with SEO and Product teams to improve landing page performance, conversion rates and overall customer journey Analyse and report on performance trends, surfacing risks and opportunities with clear, commercially-framed recommendations Monitor competitor activity and industry developments to ensure we remain ahead in an increasingly competitive PPC landscape Contribute to a culture of innovation within the performance team, championing new ideas, tools and ways of working Ultimately, you'll be accountable for delivering performance and ensuring paid channels continue to be a key driver of acquisition for Novasol.

What We're Looking For We're looking for someone who combines strong paid media expertise with commercial acumen, curiosity, and a collaborative mindset. Experience & Technical Skills Proven experience managing PPC campaigns at scale is essential (Search Ads 360 experience desirable) Strong commercial mindset and analytical skills — able to connect paid media performance to revenue, margin and business outcomes, not just channel metrics Solid grounding in measurement and testing frameworks — attribution, incrementality and structured test-and-learn methodology AI-literate, with hands-on experience using automation and AI-driven tools to improve paid media performance Experience managing a creative supply chain — briefing and working with creative teams or agencies to keep campaigns fresh and effective Experience managing paid social and programmatic activity desirable Experience managing significant budgets with clear accountability

Experience with in travel or another fast-paced, seasonal, commercially-driven industry is desirable Behaviours & Mindset Comfortable working in a fast-paced, target-driven environment Highly collaborative — able to build strong relationships across Revenue, Brand, SEO, Product and Analytics teams Naturally inquisitive — comfortable questioning assumptions, testing hypotheses and exploring new platform and industry developments Commercially minded — understands how paid channels drive business outcomes, not just channel metrics Detail-oriented but able to think strategically About Awaze Our mission is clear - to create amazing holidays with Europe’s widest choice of…