Field Marketer EMEA

Field Marketer, UK & EMEA

Department: Partner Strategy

Employment Type: Full Time

Location: United Kingdom - Remote (0004)

Reporting To: Danelle Fash

Compensation: £45,488 - £61,543 / year

As a Field Marketer, you will own regional field strategy and activation for Vena’s UK & EMEA business, translating regional market opportunity, Sales priorities and Vena’s global go-to-market strategy into integrated activations that generate and progress pipeline.

You will identify high-value audiences, segments and account concentrations, then determine and execute the right field marketing mix across Vena-led programs, partner-led activations, industry and community events, webinars and other targeted experiences. You will also extend Vena's corporate Marketing activations through the regional ecosystem, identifying opportunities to engage partners, customers, prospects and communities around priority market moments.

As the connection between UK & EMEA and Vena's primarily North America-based Marketing organization, you will bring regional market intelligence into GTM planning and adapt global campaigns, content and programs where regional relevance requires it.

This is a highly collaborative, hands-on role that works closely across Marketing, Sales, Enablement, Partners and Ecosystem, to turn regional opportunities into measurable business pipeline and revenue impact.

• Manage UK & EMEA field marketing strategy and activation, translating regional market opportunity, target-account concentration, pipeline needs and Vena's GTM priorities into an integrated field marketing plan.
• Identify and prioritize high-value segments, audiences and market opportunities using pipeline, account and market intelligence, then recommend the field marketing plays most likely to generate or progress demand.
• Own the end-to-end execution of regional field programs, including Vena-led events, partner-led and co- in market activations, industry/community opportunities, webinars, and other targeted programs that drive results
• Extend Vena's corporate event and campaign investments through the regional ecosystem, partnering with Vena's Events and Marketing teams to activate relevant partners, customers, prospects and communities around priority market moments.
• Partner closely with Sales, Enablement, Ecosystem and broader Marketing organization to align to regional activation with target accounts, active pipeline and priority GTM plays.
• Drive field activation from concept through conversion, including audience strategy, promotion, content requirements, vendors/logistics, attendee experience, lead capture, Sales follow-up and post-program nurture.
• Measure success through qualified demand, pipeline creation, conversion and revenue impact, establishing clear tracking, attribution and reporting requirements.
• Translate global Vena campaigns, content and enablement into regional activation, identifying where localization or regional requirements are needed and bringing those requirements back to the appropriate Marketing or Enablement owner.
• Build strong relationships with UK & EMEA partners and identify where partner expertise, audiences, and distribution can strengthen GTM programs and shared pipeline goals.
• Act as the regional market intelligence loop, ensuring regional insights, buyer feedback, field learnings, competitive intelligence and program performance flow back into broader marketing planning.
• Travel (as required) to events
• Other duties, as assigned.

• 5+ years of experience in B2B field marketing, integrated demand generation or partner marketing, ideally within EPM SaaS or a high growth technology company.
• Demonstrated ability to identify regional or segment-level growth opportunities…