Senior Performance Marketing Manager

Location: Norfolk, with regular travel to London

Employment: Full-time

An ambitious, fast-paced consumer business is looking for a Senior Performance Marketing Manager to lead its paid media team and drive profitable customer growth.

Reporting to the Head of Marketing, you’ll own the paid acquisition strategy, manage significant media investment and develop a team of performance marketers. This is a hands‑on leadership role with real commercial responsibility and the opportunity to shape how the business grows.

You’ll lead performance across established and emerging acquisition channels, combining strong measurement with structured experimentation and creative optimisation.

Your responsibilities will include:

• Owning paid media strategy, budget allocation and forecasting, with accountability for customer acquisition cost, lifetime value and profitability.
• Leading, coaching and developing the performance marketing team.
• Driving acquisition across channels including Meta, Tik Tok, Snapchat, Google Ads and affiliates.
• Building a structured testing programme across creative, messaging, audiences, landing pages and customer journeys.
• Working closely with Creative, Content and Brand teams to develop effective direct‑response creative and scale winning ideas.
• Improving attribution, reporting and measurement alongside Data and Finance.
• Identifying, evaluating and launching new acquisition channels.
• Partnering with CRM to connect acquisition with onboarding, retention and long‑term customer value.

You’re currently leading a paid media or performance marketing team within a fast‑paced consumer business. You combine strategic thinking with hands‑on expertise and can connect marketing decisions to commercial results.

You’ll bring:

• Proven experience leading and developing a performance marketing team.
• Strong multi‑channel customer acquisition experience.
• Experience managing significant paid media budgets, with clear ownership of commercial performance.
• A structured approach to testing and experimentation, turning insights into practical improvements.
• Strong creative optimisation experience, including direct‑response messaging, creative testing and iteration at scale.
• Confidence in forecasting, budget pacing and translating performance data into clear recommendations.
• The ability to move quickly, prioritise effectively and work closely with stakeholders across the business.

• Experience with Northbeam or similar attribution platforms.
• Experience designing or running incrementality tests.
• A track record of launching channels such as connected TV, digital out‑of‑home, influencer marketing or creator partnerships.
• Experience in gaming, competitions or regulated consumer environments.
• A strong understanding of CRM and lifecycle marketing.
• App acquisition experience.

This is an opportunity to take ownership of a significant performance marketing programme, develop a team and influence the next stage of growth. You’ll have scope to test new ideas, shape creative strategy and build a more effective acquisition engine.