Insight Manager
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Marketing / Advertising / PR
Job Description & How to Apply Below
The Vacancy
Insight Manager – Public Perceptions & Polling Job Type: Permanent (Full Time)
The Vacancy
Insight Manager – Public Perceptions & Polling Job Type: Permanent (Full Time)
Location:
London, Birmingham, Bristol, Glasgow or Manchester
Shape insight. Drive impact. Accelerate your career.
Are you ready to take the next big step in your research career?
Our Public Perceptions team measures public opinion across key policy areas for government departments, regulators, media and political campaign organisations. Using robust quantitative and qualitative methods, we provide impartial, data-driven insight into what the public thinks, why, and how attitudes are changing—helping our clients shape policy, communications and public debate.
This role sits within the Public Perceptions team, one of four practices within BMG. The team’s work spans three broad areas: energy, utilities and the environment; technology, digital experience and online safety; and “People, Place and Power” – polling around elections, local priorities and communities.
The role offers clear opportunities for progression, including the chance to take a lead in one of these areas should you choose to specialise.
You’ll also have the chance to lead and work on our published polling, including our regular voting intention and public opinion polls.
If you’re an ambitious insight professional with a few years of hands‑on experience—and you’re hungry for more responsibility, ownership, and influence—this is the role that will fast‑track your growth.
As an Insight Manager in our Public Perceptions team, you’ll play a central role in shaping the work we do and the recommendations we deliver. You’ll design and lead projects, uncover powerful insights, and help clients make smarter, evidence‑based decisions. This is a chance to build your expertise, lead meaningful work, and make a real impact.
Key Responsibilities Lead insight projects- Translate client briefs into robust research designs that genuinely answer their challenges.
- Develop standout questionnaires, discussion guides, frameworks and analysis plans.
- Oversee quantitative and qualitative fieldwork, including interviewer briefings, and run depth interviews, workshops and focus groups.
- Turn complex public opinion data into clear, compelling stories.
- Craft reports that don’t just inform—but inspire action.
- Present findings confidently to clients and stakeholders.
- Oversee QA across questionnaires, scripts, data tables, analysis, and outputs.
- Ensure every project is delivered on time, on brief, and to a high standard.
- Build strong client relationships and spot opportunities for growth.
- Lead small proposals and contribute to larger pitches.
- Deliver against a new business revenue target of £150,000 (exc. VAT) in a financial year through proposals and pitches you lead.
- Guide and coach junior team members.
- Help shape new ways of working and bring fresh thinking to projects.
- Build future expertise by developing your own specialist area aligned to our business strategy, such as a policy area or sector specialism.
You don’t need to know everything—we’ll help you grow—but you will need:
- 3–4+ years’ experience in research, insight, or analytics.
- A keen interest in public opinion and polling.
- Strong analytical skills with the ability to turn data into stories.
- Confident communication—written, visual and verbal.
- Great attention to detail and a commitment to accuracy.
- Experience with key tools (Microsoft Office; Power BI, Tableau or similar a bonus).
- Strong time management skills: juggling priorities, timelines and stakeholders.
- Ability to confidently manage clients and lead project teams.
- Curiosity…
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