Head of Digital & Growth

Role
:
Head of Digital & Growth - Thatcham

Salary
: £60k- £65k per annum DOE

Working Hours
:
Monday to Friday

An established, growing B2B business is looking for a commercially driven Head of Marketing to lead its digital growth strategy and increase brand visibility, customer acquisition and revenue.

This is a hands‑on leadership role, ideal for someone who combines strategic thinking with strong digital execution.

You will take ownership of the overall marketing strategy, working closely with senior leadership, sales and operational teams to make marketing a measurable driver of business growth.

• Develop and deliver the overall marketing strategy, aligned with wider business objectives and commercial growth targets.
• Identify opportunities to increase brand awareness, market share and customer acquisition.
• Lead digital campaigns that generate measurable enquiries and new business opportunities.
• Work closely with senior leadership and sales teams to ensure marketing supports commercial priorities.

• Take ownership of website performance, ensuring it is optimised for user experience, search visibility and lead conversion.
• Develop and implement SEO strategies, including technical SEO, content optimisation, keyword research and competitor analysis.
• Manage PPC and paid media campaigns across relevant platforms, maximising return on investment.
• Continuously analyse website traffic, customer journeys and conversion rates to identify opportunities for improvement.

• Develop targeted demand‑generation campaigns to attract and convert potential customers.
• Identify new digital channels and opportunities to generate qualified leads.
• Create engaging landing pages, campaigns and content that support the sales pipeline.
• Measure campaign effectiveness, tracking performance from initial engagement through to conversion and revenue.

• Develop and manage CRM and email marketing strategies to improve customer engagement and retention.
• Introduce targeted customer segmentation, automated journeys and lead‑nurturing campaigns.
• Identify opportunities to increase repeat business, cross‑selling and customer lifetime value.
• Explore AI and marketing automation tools to improve efficiency and campaign performance.

• Strengthen brand positioning and market presence across digital and traditional channels.
• Develop engaging content, including case studies, industry insights, customer stories and thought leadership.
• Manage social media activity and communications to build credibility and brand authority.
• Work with internal teams to turn their industry knowledge and expertise into valuable marketing content.

• Manage marketing budgets, external agencies and supplier relationships.
• Establish clear marketing KPIs, reporting and performance measurement.
• Use data and analytics to continually review, optimise and improve marketing activity.
• Champion new technologies, AI and innovative approaches to keep the business ahead of the curve.

• We're looking for an experienced B2B marketer with a strong digital and commercial mindset.
• You’ll ideally have:
• Experience in a senior marketing or digital leadership role.
• Strong knowledge of SEO, PPC and digital acquisition.
• Experience managing websites and improving conversion.
• CRM, email marketing and automation expertise.
• A track record of generating measurable leads and revenue.
• Strong analytical skills and commercial awareness.
• The ability to develop strategy while remaining hands‑on.
• Experience with in industrial, engineering, manufacturing, logistics or another operational B2B environment would be advantageous.