Patient Activation Manager

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers.

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This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.

The Patient Activation Manager, PAM, is responsible for driving co-marketing Direct-to-Patient , (DTP), campaigns and referral network activities with selected Strategic Accounts across priority European markets.

The role translates agreed brand, market and Strategic Account opportunities into practical, measurable programms that increase patient awareness, optimize referral pathways and strengthen patients’ intent to seek a consultation.

Depending on the market and available local capabilities, the PAM will either lead activation programmes directly or provide structured leadership, consultation and quality oversight to Business Transformation Managers or other local resources responsible for execution.

The key focus will be on our premium IOL segment for cataract and RLE, but the scope may include other self-pay treatment options such as Wave Light Plus LASIK, Valeda PBM and Voyager DSLT. The focus is subject to agreed market and brand priorities defined by the Strategic Account  this role, a typical day will include:
1. Co-Marketing Activation Planning, Delivery & Market Enablement
• Lead and enable the end-to-end planning and delivery of customer co-marketing activation and referral programmes across assigned European markets, from pitch and customer alignment through launch, optimization, reporting and close-out.
• Adapt the delivery approach to market needs and capabilities, leading programmes directly in selected markets and providing structured leadership, consultation and quality oversight where execution is owned by Business Transformation Managers or other local resources.
• Translate agreed brand and customer opportunities into activation roadmaps covering scope, timelines, budget, deliverables, decision points, launch readiness and cross-functional dependencies.
• Co-build the customer activation proposition and pitch with the Strategic Account Manager, tailoring the support model to the customer’s needs, digital maturity and growth opportunity.
• Lead or guide the development of activation briefs, objectives, KPIs, measurement approaches, media plans, creative requirements and ways of working, in alignment with internal stakeholders, customers and relevant agencies.
• Manage the use of allocated co-marketing budgets across directly led programmes, with the Strategic Account Manager approving spending decisions.
• Support customer activation readiness, including landing pages and conversion journeys, booking tools, measurement and tracking, and access to required advertising platforms.
• Plan, evaluate and optimize paid-media activity with customers and agencies, using performance data and agreed KPIs to recommend corrective actions.
• Coordinate International Marketing, local Marketing, Sales and Strategic Accounts, Legal & Compliance, customers and agencies to enable timely execution.
• Provide input to local Marketing on creative assets, including channel fit, media plans, conversion journeys and customer co-branding.
• Identify clinic-level readiness requirements and communicate them to the Strategic Account Manager and customer owner.…