Business Development Manager - Structured Cabling Products & Accessories

BUSINESS DEVELOPMENT MANAGER - Structured Cabling Products & Accessories

Reporting to:

Location: Hybrid (3-day field - 2-day office/home)

Hours: 37.5 Monday to Friday

At Shoal Group, we’re more than just a business — we’re a team built on trust, commitment, and collaboration. Everything we do is driven by a passion for lasting relationships — with our customers, our partners, and most importantly, with each other. Our customers count on us for more than high-quality products — they rely on our expertise, reliability, and seamless service to keep the world powered and connected.

Shoal Group was founded in late 2019 through the coming together of Cablecraft and FS Cables, with a shared vision of creating a platform for long‑term, sustainable growth. We expanded further in 2021 with the acquisition of SWA, and today, we’re proud to be part of Diploma PLC — a FTSE 100‑listed company with a global presence in Life Sciences, Seals, and Controls industries.

Our headquarters are in Luton, Bedfordshire, with a sales office in Gloucestershire and a manufacturing facility in Plymouth, Devon. Across the organisation we have a vision of becoming a leading distributor of cables and cable accessories in the electrical industry; delivering value across multiple channels, including wholesale, contractors, and OEMs. We aim to serve a diverse industry across Europe and grow the business through both organic and inorganic growth strategies.

We combine the agility, energy, and flexibility of an SME with the financial strength and resources of being part of Diploma PLC. This allows us to make significant investments and pursue strategic acquisitions to further enhance our offerings and expand our reach.

This will be a new Business Development Manager role responsible for driving strategic growth within the structured networking sector, with a particular focus on the high‑growth data centre segment. The role centres on driving product sales related to Prysmian’s UC Connect product range and related Prysmian products, providing solutions to installers and contractors. Alongside this, you will have full access to the existing FS cable, Cablecraft, SWA product ranges, and related value‑add services within the Shoal Group.

Developing long‑term partnerships with key customers will be key, whilst working in collaboration with marketing and product teams to launch the range and drive strong, sustainable sales growth.

This position requires the individual to have a proven understanding of “Structured Networking and Enterprise Infrastructure experience.” This means they should fully understand Structured cabling and LAN products, Trunking & Cable Management Systems, Fibre/Copper Connectivity solutions, as well as network cabinets, racks, and accessories. They will understand what an end‑to‑end installation will look like within the White Space IT area of a DC, as well as in the IT space of any medium‑to‑large installation.

The ideal individual should be familiar with competitor warranty programmes and associated terms and conditions and demonstrate a consultative sales approach with experience selling solutions and well as product.

• Develop and implement a targeted business strategy focused on Prysmian’s UC connect structured cabling and associated Prysmian product portfolio – particular focus linked to the DC sector.
• Build and maintain strong relationships with key decision‑makers while engaging across the broader value chain, including consultants, contractors, and specifiers.
• Identify, pursue, and secure new business opportunities specifically for Prysmian’s UC Connect product range whilst also pulling through additional revenue from FS Cable, Cablecraft, SWA, and services portfolio.
• Drive specification and demand creation through both technical expertise and commercial engagement whilst working alongside Prysmian.

• Lead strategic engagement across the data centre ecosystem, influencing Tier 1 and Tier 2 installers and contractors.
• Position the company as a trusted and innovative partner, recognised for quality,…