Area Sales Manager

We are recruiting for an Area Sales Manager on behalf of a market leading provider of indoor soft‑play systems and the creator of TAGactive, a proprietary RFID enabled gamified arena experience who will be working closely with clients in the leisure, family entertainment centres, attractions and holiday sectors to deliver playful solutions that will help to attract visitors who both stay longer and come back again.

2026 will be a year of continued growth as they see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long term growth.

On offer is a salary of up to £50,000 a year, plus an uncapped commission scheme that pays £25,000 for on target performance, giving an OTE guide of up to £75,000 plus per year plus a company car, 25 days holiday per year, enrolment into the company pension and regular team activities.

• Develop a business plan for growth, with a mix of existing and new customers, to meet and exceed revenue targets within your area.
• Engage with key decision makers within the target market and target clients.
• Establish and grow these relationships to position the company as a trusted partner for the delivery of indoor play spaces.
• Take the time to understand client needs, particularly in relation to return on investment, and provide tailored solutions that align with the available space, budget and client goals.
• Present technical and design solutions, demonstrating how indoor play spaces can increase revenue.
• Act as the primary point of contact throughout the sales cycle from initial consultation through to project handover.
• Collaborate closely with internal design, project management and installation teams to ensure smooth delivery of projects.
• Oversee project deliverables ensuring all commitments to clients are met.
• Conduct regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
• Maintain an up‑to‑date knowledge of technical specification, innovation opportunities, industry trends and competitors within the indoor play sectors.

• Proven experience in consultative, solution or technical B2B sales, ideally from within the indoor play, outdoor play, construction or public open spaces sector.
• Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
• Schedule and conduct regular follow‑ups with clients to ensure satisfaction and identify opportunities for further engagement.
• Gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completion.
• Collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
• Monitor trends and competitor activities to identify new opportunities for strategic growth.
• Prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
• Attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
• Ability to work independently and travel regularly across the UK to meet clients and attend site visits.

• Annual salary of up to £50,000.
• Uncapped commission scheme that would pay £25,000 achieving set sales targets.
• 25 days holiday plus all Bank Holidays.