Admission Counselor

Job Details:

Job Location:

Randolph College Incorporated - Lynchburg, VA, Position Type:
Full Time, Education Level: 4 Year Degree, Salary Range: $42000.00 - $46000.00

Salary/year, Travel Percentage:
Up to 50% , Job Shift: Variable, Job Category:
Education, Admission Counselor

FLSA Classification

Full-Time, Exempt

Reports to

Director of Admission

Date

Revised July 2026

To recruit and enroll qualified college bound high school students to Randolph College.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Create and implement recruitment tactics.
• Manage and successfully maintain designated recruitment territories.
• Prioritize recruitment objectives and goals, while completing tasks as changing strategies require.
• Utilize data to effectively evaluate strategy and priorities.
• Fulfill predetermined recruiting targets in designated markets and/or territories.
• Interact with prospective students, families, high school and college personnel.
• Coordinate the admissions process from prospect to enrollment.
• Organize and actively participate in recruitment fairs and events.
• Actively engage with students and families during campus visits and events in a professional and personable manner.
• Maintain a consistent personalized information-sharing campaign via multiple communication channels to prospective students and families.
• Create a plan and timeline for Fall and Spring recruitment and travel.
• Work required evenings and weekends, and be adaptable to flexible hours and travel

Each admission counselor will receive interdisciplinary training and be required to work with students from all segments of the College's market (undergraduate-First Year, Transfer, and International). An admission counselor will have a designated set of key responsibilities. Based on business requirements, continuing assessments of best practices, and team activities, counselors will separately service each market for the length of time and in what depth that is deemed appropriate.

High school students and families, high school staff, and/or community partnerships will be the main areas of attention for counselors due to the high degree of involvement that these audiences require.

• Demonstrate and reflect an understanding of and commitment to the mission and core values of Randolph College.
• Engage in professional behavior that supports the dynamics and advancement of all enrollment units while supporting the accomplishment of individual job obligations.
• Effectively manage a territory by gathering and evaluating data to determine which schools, fairs, and students to strategically target, as well assist identifying the territorial strategies that will be most effective within each market to support goal attainment.
• Proactively create and cultivate prospect interest using both conventional and cutting-edge methods. Increase connections within schools and communities, in order to determine potential partnerships to offer and put into practice feeder development plans.
• Evaluate, design, and implement marketing, communication, and recruitment initiatives. Assist with online communication or marketing projects as needed.
• Create specialized recruitment or marketing materials as needed in collaboration with the admissions team and the Office of College Relations.
• Work with potential students to streamline the enrollment process by assisting with the application, interviews, billing, housing, and other necessary steps.
• Evaluate applicant files and provide admission and scholarship recommendations.
• Utilize electronic media and enrollment data systems to recruit students in a way that best suits the target market. (Example: web portals,…