Trade Marketing Representative

Responsibilities

• Implement comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth
• Manage a designated geographic territory and be personally responsible for achieving results within that area
• Execution Planning:
  Determine visit frequency in alignment with JTI Liggett customer prioritization;
  Contribute to decision‑making regarding which activities should be implemented at the outlets;
  Coordinate visit timing with customers to maximize impact;
  Plan calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes
• Strategic Insights & Business Advice:
  Leverage local knowledge to identify opportunities for inclusion in the Cycle Plan;
  Analyze JTI Liggett activity and program performance to inform future planning;
  Monitor competitor and retailer activity within the respective territory and outlets;
  Present JTI Liggett sales data provided by the Head Office;
  Educate and guide outlets on effective tobacco category management;
  Strategically utilize business insights to strengthen sales arguments
• Negotiation & Selling Process (Double Win):
  Negotiate short‑term sell‑out volume agreements to boost JTI Liggett sales;
  Ensure product placement aligns with agreed planograms and checks compliance with contractual standards;
  Apply an advanced selling process, aligning JTI Liggett product benefits with customer needs;
  Proactively anticipate and address objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal;
  Ensure correct selling price points and that required JTI Liggett SKUs are listed
• Logistics:
  Merchandise stock;
  Places or manages top‑up orders on behalf of the retailer
• Performance:
  Evaluate individual performance against set objectives and identify opportunities for future improvement;
  Record results relative to objectives in Synergy or a similar system
• Other:
  Manages various tasks and projects as they arise, or as requested by the manager

• High School Diploma required; additional education preferred
• Minimum of 3 years of experience in FMCG sales
• Valid driver's license
• Strong computer skills, including proficiency in Microsoft Office Suite
• Solid commercial understanding
• Excellent communication skills
• Strong selling skills, with a focus on the Double Win approach
• Knowledge of Synergy (reporting & data)
• Strong analytical skills
• Travel: typically averaging 2–4 overnights per month
• Must be willing and able to lift up to 25 lbs; climb step ladders (up to 10 feet in height); drive stakes into the ground surface

• Annual Performance‑based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short‑Term & Long‑Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)