Visual Merchandiser

About the Role

As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

Typical responsibilities include:

Customer Sales & Profit

• Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines.
• Represent yourself and the H&M Brand positively during customer interactions.
• Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager.
• Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards.
• Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams.
• Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities with Store Management.
• Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions with Store Management.
• Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team.

Fashion & Trend Awareness

• Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers.
• Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs.

Team & Development

• Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, visual & commercial information, and in-store communication.
• Coach and develop the Store team’s visual and commercial skills to maintain high quality product & commercial presentation.
• Support and develop daily routines and best practices, ensuring a consistent level of visual & commercial standard and customer service engagement.
• Develop and coach talents and provide onboarding training to new colleagues.
• Organize and carry out visual & commercial upskilling for your team.
• Complete Visual Competencies & Commercial training based on Regional & Sales Market goals.
• Support Sales Market and Area teams with expansion projects.

Visual & Commercial Execution

• Execute the visual & commercial curation & styling for the store based on the commercial calendar, allocation, store activation plan, and fashion trends.
• Carry out sample picking best practice routines, ensuring clear trends and stories from the visual & commercial guidelines.
• Secure window & styling execution to create an inspirational and commercial customer experience.
• Maintain commercial layout and fixtures to secure best trend story placement.
• Ensure price signs in windows and throughout the store follow guidelines according to Global strategy and Sales Market requirements.
• Collaborate with Facilities Management to ensure all lighting works correctly.
• Maintain and care for all display forms and interior material with sustainability in mind.
• Maintain store navigation, keeping it up to date according to latest guidelines.
• Ensure adequate quantities of sale and other activity with POS material.
• Keep sales floor and back of house clean, organized, and safe.

• Curious and creative, proactive, solution‑focused, flexible, with effective communication skills.
• Experience with fashion interests and leadership skills, applying visual and commercial experience in a dynamic environment.
• Solution‑focused improvement of product presentation and commercial execution in store.
• Good knowledge of visual, commercial, and operational best practices, routines, and tools.
• Ability to manage, follow‑up, and act on selling equation and weekly sales reports.