CRO Manager

Macclesfield (Office Based) | Up to £60,000 + Benefits

This is an opportunity to take ownership of a growing Conversion Rate Optimisation function within a high-performing digital business. You will lead experimentation across multiple customer journeys, influence commercial strategy, and play a key role in shaping the future of the CRO capability while delivering measurable business impact.

They are a well-established digital organisation operating multiple high-traffic online platforms across a range of sectors. Driven by data, performance marketing, and customer experience, they generate significant volumes of customer enquiries through sophisticated acquisition channels.

With substantial investment in digital marketing and a strong focus on continuous improvement, they are committed to using experimentation, analytics, and technology to optimise customer journeys and commercial outcomes. This is a business that values innovation, collaboration, and evidence-based decision making.

You will lead the CRO strategy and experimentation roadmap across a portfolio of high-traffic lead generation journeys.

Responsibilities include:

• Owning and managing the conversion rate optimisation roadmap.
• Developing data-driven hypotheses and building a structured testing programme.
• Executing experiments through an experimentation platform and ensuring reliable implementation.
• Using behavioural analytics tools to identify user friction and optimisation opportunities.
• Analysing test results and translating insights into commercial recommendations.
• Prioritising experimentation activity based on business impact, traffic levels, and lead quality.
• Collaborating with Marketing, Technical, and Compliance teams to deliver optimisation initiatives.
• Presenting findings, forecasts, and recommendations to senior stakeholders.
• Supporting the development of CRO processes, frameworks, and future team growth.

• Strong commercial experience in Conversion Rate Optimisation within high-traffic digital environments.
• Solid understanding of experimentation methodology, statistical significance, and test analysis.
• Experience using experimentation platforms such as  or similar tools.
• Knowledge of behavioural analytics platforms including tools such as Mouseflow, Clarity, Full Story, or equivalent.
• Strong understanding of user experience principles and customer journey optimisation.
• Commercial mindset with the ability to balance conversion growth, lead quality, and profitability.
• Excellent stakeholder management and communication skills.
• Experience working within fast-paced digital marketing or performance marketing environments.

• Clear progression opportunities
• Collaborative and supportive working environment
• Additional employee perks and incentives