Marketing Manager

With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.

Sika is a specialty chemical company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility.

Approximately 33,000 employees generated CHF
11.20 billion in sales in 2025.

Position Summary

The Market & Customer Activation Manager, Automotive & Industry USA, is responsible for leading marketing planning, coordination, and activation across the Automotive & Industry business in the United States. This role drives alignment between Global Marketing, Product Management, Sales, Distribution partners, and Digital Operations to ensure marketing initiatives support strategic business priorities, accelerate growth opportunities, and strengthen market leadership.

The position serves as the central point of coordination for marketing communication strategy execution, campaign activation, content deployment, and performance measurement. By leveraging global resources, scaling best practices, and optimizing marketing investments, the Marketing Manager ensures efficient execution and measurable business impact across customer segments and channels.

Key Responsibilities

• Marketing Strategy & Planning:Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities. Establish governance, prioritization, budgeting, and performance-management processes that connect marketing investments to business outcomes.
• Market & Customer Activation:Develop and execute integrated marketing campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments. Develop customer-centric value propositions and activation strategies in partnership with Sales, BDMs, Channel Management, and Product Management.
• Product Launches & Enablement:Lead marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support. Ensure marketing programs effectively support both direct customers and distribution partners.
• Content & Brand Management:Manage centralized marketing content and maximize reuse of Global Marketing assets through a“copy with pride”approach. Ensure consistent brand positioning, messaging, visual identity, customer experience, and regulatory compliance across USA marketing activities and channel touchpoints.
• Digital & Demand Generation:Partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs. Leverage analytics and best practices to improve campaign performance and ROI.
• Leadership &
  
  Collaboration:
  
  Serve as the primary owner of marketing planning, activation, governance, and budget coordination for Automotive & Industry USA. Represent USA market priorities within Global Marketing, facilitate cross-regional best-practice sharing, and promote collaboration, transparency, accountability, and continuous…