Marketing Manager

When the school day ends, enrichment begins. Your After School partners with schools and families across Connecticut and New York to deliver safe, joyful after-school programs where kids explore their interests, discover new passions, and grow into confident, capable young people. As we grow, we're ready to invest in marketing as a true driver of that mission — and we're looking for the person to build it.

This is a build-it-and-own-it role for a strategic marketer who wants the whole canvas. As our Marketing Manager, you won't be executing someone else's plan — you'll be creating it. You'll define Your After School's marketing strategy from the ground up and own every channel that carries our brand to families and schools: positioning and messaging, brand identity, social media, blog and website content, email and newsletters, SEO, events, and reputation.

You'll be our first dedicated marketing leader and, for now, a team of one — which means real ownership, real autonomy, and a direct line to the Founder. It's a role for someone who can set the strategy and roll up their sleeves to make it happen, using modern tools (including Canva and AI-assisted content) to move quickly without a big team behind them.

If you've wanted the chance to shape a brand end to end and see your fingerprints on everything, this is it.

• Build and own Your After School's overall marketing strategy — goals, audiences, positioning, messaging, and the annual marketing plan — in partnership with the Founder

• Define and steward the brand: voice, visual identity, and guidelines, so families and schools experience one consistent brand everywhere they encounter us

• Own the marketing calendar and budget, prioritizing the channels and campaigns that drive enrollment and strengthen school partnerships

• Translate company goals — enrollment growth, new school partnerships, seasonal registration — into concrete marketing initiatives

• Direct all creative and content across the brand — flyers, school-facing materials, social graphics, website, and email — produced in-house (Canva, AI-assisted design) or coordinated with contractors as needed

• Write and manage the blog: program stories, SEO-supporting posts, and helpful content families want to share

• Own the website's marketing content — keep it current, on-brand, and optimized to turn visiting families into enrolled ones

• Capture and curate program photos and video that bring our afternoons to life

• Plan, create, and schedule content across Instagram, Facebook, and other channels, growing engagement with parents, schools, and community partners

• Manage day-to-day community — monitor and respond to comments and messages in our voice

• Build and manage our online reputation — encourage and showcase family reviews and testimonials

• Own enrollment and registration campaigns end to end — email, social, web, and events working together toward seasonal enrollment goals

• Improve search visibility through on-page SEO, keyword research, local SEO (Google Business Profile), and content

• Own the parent newsletter and email marketing — strategy, writing, design, sending, and list growth

• Own marketing for enrollment events, open houses, school fairs, and registration pushes — promotion, signage, materials, and on-site presence to capture content

• Partner with schools on co-branded and school-facing marketing that supports enrollment and strengthens partnerships

• Track performance across every channel (social, email, web, events) and report to leadership on what's working, what isn't, and what you'd do next

• Define the marketing…