Product Manager

Job Summary

The Product Manager is responsible for the development and execution of their respective category/item group strategies, while driving business growth and profitability, and working to WOW our customers.

• Develop and execute category/item group strategies, including roadmaps and new product development (NPD).
• Work with sales team to gather voice of customer (VOC) and complete market analysis.
  • Research and analyze competitive product offerings to understand competitive strengths and weaknesses.
  • Research and organize competitive market pricing with an understanding of product characteristics and value.
• Work with brand managers to align product and brand strategies, including portfolio offering, product performance requirements and market/category positioning.
• Work with strategic planning to maintain, develop and set competitive pricing using market research data, product and sales costs, volumes, etc.
• Lead/coordinate the ideation process in alignment with engineering.
• Owns sales and profitability performance for category and item groups, reports on trends and makes recommendations to address over or under performance.
• Continuously screens the existing portfolio of products with the intention of reducing complexity.
• Identify opportunities to enhace SATV’s Intellectual Property portfolio and integrate that portfolio into the product strategy.

• Lead/coordinate NPD activity within multifunctional team.
• Lead development and differentiation of product offerings, including business cases.
• Review new applications for carry-up coverage and new part number opportunities.
• Work closely with fitment team to map new/existing application coverage.

• Manage products throughout all stages of product life cycle, from NPD development and release to post-release activities, including inventory category changes and deletions.
• Actively participates in the monthly SIOP process, provides forecast information for NPD.
• Has awareness of daily sales trends, promotions, customer pipeline events, etc.
• First line of contact with sales team, customer service, technical services and other internal departments regarding product attributes, specifications, etc.

• Bachelor’s Degree preferred or 5+ years of experience in automotive, with a strong understanding of the ATV and UTV markets.
• Understanding of automotive aftermarket product lifecycle management.
• Strong Excel/quantitative analysis skills, PowerPoint presentation experience and Power
  
  BI Analysis preferred.
• Project management experience a plus.
• Ability to respond to and meet critical deadlines.
• Effective communication skills to convey key concepts/strategies across multifunctional teams.