Associate Director, US Breyanzi Marketing, Professional Education
Job in
Madison, Morris County, New Jersey, 07940, USA
Listed on 2026-10-11
Listing for:
Bristol Myers Squibb
Full Time
position Listed on 2026-10-11
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Marketing Management, Marketing Strategy, Digital Marketing
Job Description & How to Apply Below
Role:
Associate Director, US Breyanzi Marketing Professional Education, leading peer-to-peer and non-personal promotion strategies to engage CAR T-treated and referring HCPs, with a focus on driving lymphoma CAR T class growth and Breyanzi's long-term success.
- Develop speaker bureau programs
- Shape medical education initiatives
- Manage congress presence
- Collaborate across Medical Affairs and regional marketing to differentiate Breyanzi and promote adoption
- Bachelor's degree required
- MBA or advanced degree strongly preferred
- 6-10 years in pharmaceutical/biotech marketing, ideally with Hematology, Oncology, or Cell Therapy experience
- Strong strategic, leadership, and communication skills
- Familiarity with FDA promotional regulations and clinical data interpretation
High-Value:
Focus on Cell Therapy, Hematology/Oncology, CAR T treatment, professional medical education, and engagement with thought leaders.
Work setup: not specified; collaborative, matrixed environment.
For the Associate Director, US Breyanzi Marketing, Professional Education position at Bristol Myers Squibb, we are reviewing applications now.
Position Requirements
10+ Years
work experience
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