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Technical Product Manager

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Trek Travel
Full Time position
Listed on 2026-10-18
Job specializations:
  • Business
    CRM Systems & Management
Salary/Wage Range or Industry Benchmark: 110000 - 160000 USD Yearly USD 110000.00 160000.00 YEAR
Job Description & How to Apply Below

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world. This is Trek Travel's first dedicated product management seat, owning the website and every other digital product across the business — the guest portal, booking and reservation flows, email infrastructure, campaign landing pages, CRM and data analytics, dashboards, and internal tooling.

This is a hands-on role that combines building the product operating model with running it day to day, across a delivery team of internal staff, fractional specialists, and agency partners. You'll bring product instincts, customer understanding, and marketing fluency to everything you spec, coordinate, and ship, with real autonomy to shape how product gets built. This is your opportunity to join the Trek Travel team and leave your mark on our company, on the active travel industry, and on the world at large.

POSITION

RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:

Product Strategy & Roadmap
  • Own the roadmap for the website, guest portal, and all other digital products
  • Run quarterly product strategy reviews and monthly roadmap reviews with leadership
  • Stand up the product development lifecycle end to end: idea intake, sizing and prioritization, PRDs, spec documents, and release readiness
Delivery & Team Management
  • Run the delivery cadence across teams: sprint planning, grooming, stand-ups, retros, and dependency tracking
  • Plan team availability and capacity, aligning people's hours against company priorities and the annual marketing and business initiatives calendars
  • Manage a mixed delivery team of internal staff, fractional specialists, and agency partners
Marketing & Campaign Support
  • Support and coordinate digital ads, organic and paid social, digital campaigns, and email — bringing strategy, creative, copy, build, and deployment together through to launch
    Support SEO/GEO and business development with the digital and technical work they depend on: landing pages, tracking, campaign infrastructure, and site health
Technical Execution
  • Write PRDs and translate approved designs into build-ready specs that engineering partners can execute without back-and-forth
  • Anticipate downstream effects of changes across backend, frontend, and data, and prevent scope creep before it lands in a sprint
CRM & Analytics
  • Own CRM and marketing data analytics:
    Hub Spot, campaign tracking, dashboards, GA4, segmentation, and lifecycle data
  • Monitor product and business health daily: conversion, funnel drop-offs, feature usage, and campaign performance
  • Report on metrics leadership can act on
Cross-Functional Coordination
  • Coordinate across sales, marketing, guest services, guest experience, forecasting, field, logistics, and the trip product and design teams to turn feedback into prioritized product work
  • Use AI to improve workflows, both for personal productivity and across the functions you coordinate — including drafting PRDs, scoring and sizing intake, and running AI-accelerated, spec-driven development with engineering

The top priority in this role is the end-to-end customer funnel: ads that run efficiently and carry awareness, retargeting, and re-engagement for new and repeat guests; an email program with meaningful segmentation that improves over time; and a website that converts on both. CRM and analytics support all three, and building a product process the team can run inside is central to the job.

WHAT

ELSE WE'D LIKE TO SEE FROM YOU:
  • 5+ years in product management, including experience as a technical product manager or product owner working directly with engineers
  • A track record shipping software products end to end, from problem definition through PRD, spec, build, QA, and release
  • Strong…
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