Social Content Specialist - University of Wisconsin

Position Title: Social Content Specialist - University of Wisconsin

Requisition : R100898

Location: Madison, WI

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Powering the connection of fans to the brands and experiences they love.

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As part of Learfield's new Always On team and initiative, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content teams, school production staff, and Learfield colleagues to ideate, create, and execute a comprehensive content calendar that enhances fan engagement and drives revenue opportunities across school athletic social channels.

• Assist in creating original video and social media content with school partners to drive fan engagement and support local revenue‑generation efforts.

• Support the development of custom branded social content for local Learfield property sales teams.

• Contribute to the production of multimedia content across formats, including audio/video, animation, graphics, and sponsorable content.

• Serve as a liaison—alongside the Supervising Producer—between the athletics department content team, local Learfield sales teams, and national sales.

• Collaborate with athletics content teams to produce program‑specific, on‑brand content across all social media platforms, including emerging channels.

• Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.

• Assist the Supervising Producer and University production teams in the creative development of Learfield‑led original content initiatives.

• Participate in the production of Learfield live‑action shoots and other on‑site content opportunities at the University.

• Prior experience shooting video required.

• Advanced knowledge of graphic design, motion design, photography, and video editing/production.

• Minimum 1 year of experience in a creative production environment.

• Minimum 1 year of experience developing creative content that has driven engagement or measurable results.

• Ability to meet deadlines and thrive in a fast‑paced, dynamic environment.

• Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.

• Strong communication skills, including the ability to present concepts and strategies to leadership.

• Creative thinker with the ability to generate ideas that support project goals and initiatives.

• Strong administrative, critical‑reasoning, and problem‑solving skills.

• Highly organized,…