VP, Marketing

VP, Marketing at Exact Sciences summary:

The Vice President of Marketing at Exact Sciences leads the commercial strategy and execution for the Precision Oncology portfolio, driving revenue growth and adoption across the U.S. This role involves developing integrated marketing plans, conducting market and competitive analyses, and collaborating with cross-functional teams including sales, medical, and R&D. The position requires visionary leadership, team development, and strategic partnership to maintain the company’s leadership in cancer diagnostics.

Help us change lives

At Exact Sciences, we’re helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.

The Vice President, Marketing, Precision Oncology is a critical hire for Exact Sciences, requiring visionary leadership, strategic acumen, and diverse commercial experience. This leader will set and execute the commercial strategy for our Precision Oncology portfolio — spanning risk assessment, therapy selection, therapy response, and remission monitoring.

The VP will develop and implement integrated marketing plans that accelerate revenue growth and expand adoption across the U.S. while helping to shape the global PO strategy. This includes building insight-driven strategies, conducting deep market and competitive analyses, and collaborating with cross-functional teams to ensure successful product positioning, awareness, education, and adoption.

This role will provide both strategic leadership and hands-on execution, leading a high-performing marketing team and partnering closely with sales, medical, market access, and R&D. The VP, Marketing, Precision Oncology will play a pivotal role in driving Exact Sciences’ continued growth and leadership in cancer diagnostics.

Include, but are not limited to, the following:

• Strategy & Growth
  • Develop business cases and lead the development of key strategic initiatives to expand the Precision Oncology portfolio.
  • Conduct in-depth analyses of markets, customer insights, and competitive dynamics to inform data-driven product and marketing strategies.
  • Identify, assess, and prioritize growth opportunities across multiple tumor types and stages of the patient journey.
• Commercial Leadership
  • Define product positioning, messaging, marketing mix, and awareness/education strategies for all Precision Oncology products.
  • Develop and implement promotional and medical education strategies across HCP and patient audiences.
  • Collaborate with sales leadership to develop marketing communications and tools that drive engagement and adoption.
  • Establish and monitor key commercial and product milestones, adjusting strategies based on performance.
• Execution & Collaboration
  • Lead cross-functional initiatives with commercial, medical, market access, and R&D partners to ensure alignment on strategy and execution.
  • Utilize analytics to assess performance, measure ROI, and continuously optimize programs.
  • Serve as a strategic thought partner to executive leadership, helping shape Exact Sciences’ role in the evolving oncology landscape.
• Team Leadership
  • Recruit, develop, and retain top marketing talent; set clear performance expectations and foster a culture of accountability, inclusion, and high performance.
  • Provide coaching and mentorship to build leadership capability within the team.
• Organizational Impact
  • Operate effectively at both strategic and tactical levels, balancing long-term planning with day-to-day execution.
  • Build strong relationships across the organization and externally with key stakeholders.
  • Uphold Exact Sciences’ mission and values through accountability, innovation, integrity, quality, and teamwork.

• Bachelor’s degree in business, life sciences, marketing, or a related field.
• 15+ years of progressive leadership experience across marketing, sales, and/or managed care.
• 10+ years of experience leading and developing teams.
• 7+ years…