Vice President, Product Strategy

Overview Who We Are UW Credit Union is a nearly $7 billion member-owned financial cooperative serving 400,000+ members across Wisconsin. Our mission is to improve the financial well-being of our members—and this Vice President ensures that mission is engineered directly into every product we bring to market. We build and maintain our digital banking technology in-house, which sets us apart at our size.

Our dedicated digital engineering team works alongside product owners and business leaders to develop and refine our digital banking solution on behalf of our members. That gives us direct control over the touchpoint our members use most. Our product practice sits at the center of how we grow and how we compete. We define a product not as a static account on a balance sheet, but as the member's complete experience of shopping, applying, and banking with us across digital and physical channels.

As a full-service financial institution, we offer more products than any one leader could oversee. So we manage performance and investment through cross-functional Product Strategy Teams (PSTs) that combine expertise in digital product, sales, marketing, underwriting, operations, and technology to drive growth and differentiation. We integrate data and AI into how we work. And we do it with a values-driven, highly engaged leadership team that genuinely likes working together.

Why Join Us Lead enterprise transformation. There is meaningful work to do in building an integrated product engine that connects member insight, balance sheet economics, and digital delivery into measurable competitive advantage. Work with people you respect. Product strategy sits at the senior management team table here. You will partner with leaders across Technology, Marketing, Operations, and Finance who respect the discipline of product management and use intelligence to make real decisions.

Live your life. We offer a hybrid work environment with at least three days in the office and up to two days remote, along with generous paid time off and an approach that values balance and flexibility. And with Madison consistently recognized as a great place to live, you’ll have plenty to enjoy outside of work, too.

Who You Are You are an experienced financial services product leader who has led a significant banking product portfolio, business segment, or product organization. You understand how financial products create value—for the customer and the institution—and have made consequential decisions across product strategy, pricing, portfolio performance, segmentation, and lifecycle management. You are equally comfortable evaluating balance sheet performance, understanding changing consumer needs, leading digital product team, and partnering with technology and operations leaders to translate strategy into compelling experiences.  

You are operationally and regulatory grounded. You understand that banking products do not exist in a vacuum; they must thrive inside regulatory boundaries, generate sound margins, and run cleanly across complex technical and operational architectures. You bridge the gap between technical delivery and balance-sheet realities, with the maturity to lead through product leaders rather than managing individual backlogs. You know how to align cross-functional teams around a shared vision, establish operating discipline, and move an organization from reactive feature requests to proactive, product-led growth.

This job is right for you if:
You have the conviction to make consequential resource trade-offs and hold the strategic line against competing internal requests to protect long-term competitiveness. You are energized by managing through product leaders—empowering directors, product owners, and…