Media Planner

At Hy-Vee, our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Title:

Media Planner Department:
Retail Media FLSA:
Exempt General Function:

The Media Planner is a key member of the Red Media Hy-Vee Media Network team. This role is responsible for developing strategic, omni-channel media plans, leveraging onsite, offsite, and in-store tactics to drive business results for our brand partners. The Media Planner will work cross-functionally with Sales, Analytics, Marketing, and Ecommerce to develop audiences, determine products, and ensure proper and timely execution.

Core Competencies:

Partnerships, Growth mindset, Results oriented, Customer focused, Professionalism

Reporting Relations:

Accountable and

Reports to:

Director, Media Planning & Ad Operations Positions that Report to you:
None

Primary Duties and Responsibilities:

• Develop and implement media strategies aligned with marketing objectives and target audience demographics.
• Analyze market trends and consumer behavior to optimize media plans.
• Maintain relationships with media vendors to ensure competitive pricing and added value opportunities.
• Negotiates media buys, pricing, and media placement scheduling with vendors.
• Conduct research to identify target audiences and media consumption habits.
• Utilize demographic data and market research to refine media strategies.
• Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.
• Utilize analytics tools to track key performance indicators (KPIs).
• Work closely with creative teams to ensure that ad creatives align with media strategies.
• Provide input on ad formats and placements for maximum impact.
• Stay up to date on industry trends, emerging technologies, and new media opportunities.
• Recommend innovative and effective media solutions to enhance campaigns.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Previous experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media
• Strong attention to detail
• Exhibits a great attitude with good relationship building skills
• Ability to communicate well in written form and verbally
• Takes initiative, forward-thinking, resourceful and curious, with the ability to work across different departments
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.

Education and Experience:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 2-3 years related experience, preferably in an agency or retailer setting
• Strong analytical and strategic thinking skills.
• Excellent negotiation and communication skills.
• Familiarity with media planning tools and software.
• Ability to work collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational skills.

Physical Requirements:

• Visual requirements include: ability to see detail at near range with or without correction.
• Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking.
• Must be able to meet with customers.
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions:

The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.

Equipment Used to Perform Job:

Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specific position.

Financial Responsibility:

Budget Management

Contacts:

Daily contact with key Red Media stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors.

Confidentiality:

Access confidential information, including advertising rates, pricing information, and store sales and marketing events.

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