Advertising and Marketing Manager

Advertising & Marketing Manager

Madison, WI | Certco, Inc.

Make your mark. Lead with purpose. Build something that lasts.

Certco, Inc. is looking for a driven Advertising & Marketing Manager who’s ready to take the next big step in their career. This is more than a management role—it’s an opportunity to lead, innovate, and leave a lasting impact on independent retailers, brands, and communities across the Midwest.

We’re proud to share that Certco was recently named one of USA Today’s Best Companies, and this role plays a key part in shaping the future of our marketing services and retail media network.

• Advance your career by leading a talented marketing team across digital, print, eCommerce, and retail media
• Make a name for yourself by owning high-visibility marketing initiatives that directly support retailer growth
• Influence the grocery industry by partnering with retailers, CPG brands, and technology providers
• Create lasting impact by developing programs that help independent grocers compete and thrive
• Join an award-winning company recognized on USA Today’s Best Companies list

• Lead, mentor, and develop a high-performing marketing services team
• Oversee omni-channel marketing strategies that support Certco’s brand and retailer touchpoints
• Act as a key marketing partner to retailers, internal teams, and vendor partners
• Drive eCommerce, digital marketing, and retail technology initiatives
• Use data, dashboards, and performance metrics to inform strategy and decision-making
• Represent Marketing Services both internally and externally, including in-store retailer visits

• 7–10 years of progressive marketing experience with people and project leadership
• Strong expertise in retail, digital, and omnichannel marketing
• A strategic mindset paired with hands‑on execution
• The ability to influence, collaborate, and lead in a fast‑paced environment
• A passion for innovation, team development, and continuous improvement

At Certco, you’ll find stability, purpose, and the chance to do meaningful work that supports local businesses. Our people‑first culture, industry leadership, and recent recognition as a USA Today Best Company make this an exciting time to join our team.

Apply today and help shape the future of marketing at Certco.
Apply today and help shape the future of marketing at Certco.

Requirements

The Advertising and Marketing Manager oversees the day‑to‑day operations of marketing functions, programs and staff. The Manager is responsible for the implementation and execution of marketing initiatives designed to achieve Certco, Inc.’s marketing objectives and support retail owner growth. Reporting to the Director of Retail Advertising and Marketing, this individual will lead and mentor marketing professionals who have a variety of skills.

The Marketing Manager is responsible for representing Marketing Services to Certco conventional retailers and to Consumer Packaged Goods (CPG) companies. This role requires a thorough knowledge of the entire Marketing Services portfolio to effectively grow Certco's retail media network. The manager will also concentrate on eCommerce and technology solutions and partners, including white label and marketplace options, that will grow sales and profits and that afford the brand and retail owners to effectively compete in the ever‑changing independent grocery business.

• Lead, mentor, and/or develop marketing services team members who focus on traditional and digital marketing tools and platforms.
• Conduct weekly one on one meetings with direct reports to discuss work priorities and performance.
• Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports.
• Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines.
• Work with Marketing Services leadership and colleagues to establish Certco, Inc. website and social…