Senior Manager, Marketing Solutions B2B Enterprise

Position: Senior Manager, Marketing Solutions for B2B Enterprise
Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients.

With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Labcorp is seeking a Senior Manager, Marketing Solutions for B2B Enterprise to join our team in!

Responsibilities:

Portfolio Positioning & Narrative Development for Healthcare Customers Develop marketing strategy for the assigned diagnostics portfolio, and support priority portfolios, product launches, and high-growth opportunities by creating differentiated positioning, value propositions, thought leadership, and sales enablement strategies.

Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.

Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation.

Partner with Product Management, Medical/Science and clinical colleagues to translate product and services from technical aspects into clear, compelling storytelling that drives desired behavior.

Partner with Customer Marketing who are audience/channel marketing experts to ensure the Portfolio Positioning and Narrative can be effectively adapted for different audiences to maximize customer engagement and business impact.

Market Intelligence, Performance Optimization & Measurement Analyze scientific trends, customer insights (across payers, providers, and health systems), and competitive intelligence to refine portfolio strategy, messaging, and content.

Maintain ongoing feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.

Own KPIs and performance dashboards for the portfolio; provide insights that guide strategic adjustments and resource prioritization.

Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.

Thought Leadership & Scientific Influence Lead portfolio-level thought leadership strategy and development, including insights, clinical narratives, and scientific trend analyses that reinforce Labcorp’s expertise across various healthcare audiences including payer, provider, patients, and health systems.

Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy, sales enablement, and thought-leadership content.

Lead multi-audience strategy for webinars, conferences, CEU/CME initiatives and work with Customer Marketing, Sales, Global Events, and Medical/science partners as subject matter experts to plan and execute with impact.

Sales Enablement & Commercial Support Work collaboratively with Product Management on the strategy and development of sales enablement materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.

Equip Sales with the tools, insights, and training needed for confident, clinically…