Executive Director, Marketing - Women's Health and Reproductive Genetics Segment

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients.

With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Executive Director, Marketing - Women's Health and Reproductive Genetics Segment

Labcorp is seeking an Executive Director, Marketing, Women's Health and Reproductive Genetics Segment, to join our team.

Responsibilities:

Portfolio Strategy & Leadership

• Lead portfolio strategy, vision, and multi-year priorities, integrating product management and portfolio marketing strategies into a unified growth plan.

• Serve as an internal and external leader for the portfolio, working closely with R&D, Operations, Market Access, Legal, Regulatory, Finance, Sales, and Communications.

• Establish governance for financial targets, portfolio strategy, lifecycle decisions, investment allocation, and roadmap prioritization across therapeutic areas and product lines.

Portfolio Marketing Leadership

• Set the overarching portfolio marketing vision, ensuring strategies reflect deep customer insight, clinical workflows, and competitive trends.

• Oversee development of unified positioning, messaging, narrative frameworks, and value propositions across provider, biopharma, and health systems customer segments.

• Lead and support the portfolio thought‑leadership strategy, including research commissioning, clinical insight reports, and KOL strategies.

• Provide direction for integrated campaigns, content strategy, sales enablement tools, and GTM activation across digital, PR, social, and field channels.

Product Lifecycle Governance

• Oversee all stages of the product development process from concept to production, by leading product managers and working cross functionally with other departments.

• Oversee end-to-end product lifecycle strategy prioritization, including concept development, business cases, forecasting and roadmap approval.

• Ensure lifecycle plans incorporate scientific, regulatory, operational, and market access considerations and align with enterprise investment priorities.

• Provide oversight for launch readiness, pricing and positioning, and cross-functional execution for new product introductions and acquisitions.

• Identify opportunities to improve profitability through margin improvement of current portfolio, or through external opportunities to buy, build or partner on products/services to enhance our portfolio offering and right to win in the market.

Market, Customer & Competitive Intelligence

• Oversee portfolio-level insight generation and competitive intelligence, integrating inputs from Product Management, Solutions Marketing, Market Insights, Sales, and Customer Marketing.

• Establish unified dashboards and KPIs for portfolio health, marketing effectiveness, product performance, customer feedback, and commercial outcomes.

• Synthesize insights to identify opportunities, risks, and strategic priorities, present findings, and recommendations to senior leadership.

Sales, Commercial & GTM Alignment

• Partner with Sales leadership to define commercial priorities,…