Wisconsin Union Marketing Coordinator

Academic Staff

Regular

Marketing Coordinator

Are you ready to help shape the vibrant student life and community experience at the heart of the University of Wisconsin-Madison? The Wisconsin Union is seeking a collaborative and organized Marketing Coordinator to serve as the primary bridge between our dynamic internal units and our creative teams. In this role, you will manage client accounts, guide strategic marketing campaigns, and help amplify the events, programs, and spaces that make the Union an indispensable part of campus life.

In this role you will:

• Serve as the primary point of contact and unit liaison for department leads, stakeholders, and external groups.

• Assess incoming marketing requests and consult with clients to provide creative, strategic marketing recommendations.

• Maintain professional marketing account relationships and identify opportunities to promote marketing services that meet client needs.

• Ensure all marketing initiatives align with departmental strategic objectives, maintain brand consistency, and adhere to established policies.

• Provide administrative coordination to ensure marketing campaigns meet deadlines, stay within budget, and hit deliverables.

• Coordinate workflows and communication between clients and internal creative/production teams.

• Collect and summarize campaign data and market trends.

• Prepare and disseminate performance reports to appropriate stakeholders to guide future marketing strategies.

If you have a passion for relationship-building, project coordination, and data-driven storytelling, we want you on our team.

• Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures.

• Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives.

• Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions.

• Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget.

Wisconsin Union

The expected annual starting salary is $52,000– but is negotiable based on experience and qualifications.

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see.

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• 1 year of experience in marketing execution, content coordination, or digital campaign support. Please detail your experience.

• Strong writing and editing skills with demonstrated ability to draft clear, on-brand copy for shortform social posts, email newsletters, and web content. Please provide samples.

• Experience pulling campaign metrics and interpreting performance trends.

• Experience using project management tools (e.g., Asana, Trello, Workfront or other) Please outline your experience and the programs you used.

• Prior agency or client facing marketing experience

• Ability to translate technical marketing jargon and complex campaign data into simple, digestible updates for non-marketing stakeholders.

• Experience receiving client/stakeholder briefs, taking intake requests, and translating ambiguous needs into actionable task lists.

• Demonstrated ability to draft, stage, and schedule campaigns using marketing automation or email platforms (e.g., Eloqua, Hub Spot, Mailchimp, etc.) Provide examples and the programs you used.

Bachelor’s Degree Preferred Minimum

Kathleen Keller, kathleen.keller,

Relay Access (WTRS): 7-1-1. See  for further information.

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