Marketing Manager - Flavored Malt Beverage​/FMB - Field Brand Team - WI

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

• The alc/bev industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is a top player in the spirits business and focused on becoming a top player within the Ready to Drink category, capturing new consumers and occasions not currently being serviced by our full bottle strength spirit brands in our key markets. Key to this ambition is winning in Flavored Malt Beverages (FMBs)
• Opportunity to make a mark in a new, highly important business area for Suntory Global Spirits in the US
• This position is a critical leadership role, strategically building our brands at the local level in a dynamic business unit, Wisconsin.
• Lead local market development for a portfolio of new-to-world Flavored Malt Beverage (FMB) brands with the opportunity to help shape how these brands are introduced, activated and scaled.
• This position will be a natural progression and training ground for future positions in US Brands, North America Field Marketing, or Sales.
• This position reports to Director, Field Marketing with support to Brand Marketing to ensure alignment across field and brand initiatives and serve as a practical connector across Brand/Field Marketing, Sales, distributors, customers, agencies, Legal and Compliance to turn emerging opportunities into executable market plans.

Position Location:Wisconsin (Milwaukee or Madison area)

Lead Market & Field Marketing Strategy

• Develop local market and field marketing plans for the FMB portfolio, translating national brand priorities into programs that drive commercial growth.
• Partner with Sales, market leadership and distributors to align programming with local market needs and route-to-market structures.
• Evaluate program feasibility, including timing, approvals, operational requirements and distributor readiness.

Drive Local Activation & Commercialization

• Lead innovation launches, sampling, experiential programs, partnerships, sponsor ships and promotional activities to drive trial and visibility.
• Identify local partnerships and opportunities that strengthen brand presence and commercial impact.
• Develop execution briefs, timelines and standards to support consistent activation across markets.
• Address execution challenges, clarify ownership and escal…

Enable Sales, Distributors & Market Partners

• Connect Brand, Sales, distributors and cross-functional partners to ensure effective local execution.
• Provide brand education and selling support, including positioning, consumer targets and innovation priorities.
• Build relationships with retailers, on-premise accounts, distributors and agencies to identify opportunities.
• Share market insights and best practices across teams.

Steward Brand Investment & Business Performance

• Manage assigned Brand Investment, including planning, forecasting and allocation against business priorities.
• Analyze market trends, competitive activity and performance metrics to evaluate effectiveness and recommend improvements.
• Align programming and spending with KPIs, commercial priorities and measurable results.
• Ensure Compliant, High-Quality Execution
• Partner with…