Volunteer Recruitment and Marketing Coordinator

Salary: $45,000+, depending on experience

The Volunteer Recruitment and Marketing Coordinator develops and implements strategies to attract, engage, and convert prospective volunteers into mentors. Supervised by the Program Director, this position combines relationship-based community recruitment with digital marketing, communications, events, and data-informed outreach.

The Coordinator will build awareness of Big Brothers Big Sisters, strengthen the organization’s presence in priority communities, and create a welcoming pathway from initial interest through application and enrollment. The position works closely with program staff and collaborates with development staff, community partners, volunteers, and alumni.

• Develop and implement an annual volunteer recruitment plan aligned with program enrollment and matching goals.
• Build a diverse pipeline of prospective mentors that reflects the youth, families, and communities the organization serves.
• Identify and cultivate relationships with employers, civic groups, schools, colleges, faith communities, public-safety organizations, athletic programs, and other community partners.
• Coordinate and serve as lead presenter for recruitment activities, including information sessions, workplace presentations, community events, coffee socials, festivals, and speaking engagements.
• Equip staff, board members, alumni, current volunteers, and other ambassadors with messages and materials they can use to support recruitment.
• Participate in the Program Committee and help develop a Bigs Recruitment Committee.
• Track, monitor, and communicate metrics for volunteer recruitment.

• Develop recruitment campaigns across email, social media, digital advertising, print materials, community calendars, and partner communications.
• Create and distribute flyers, presentations, recruitment toolkits, social media content, email messages, and other promotional materials.
• Maintain a consistent and compelling organizational voice while following Big Brothers Big Sisters brand standards.
• Gather, write, and share impact stories that demonstrate the value of mentoring and inspire community involvement.
• Maintain accurate, current recruitment information on the organization’s website and digital platforms.
• Coordinate content calendars and campaign schedules with program, development, and organizational activities.
• Support media outreach, community announcements, and promotional opportunities related to volunteer recruitment.
• Monitor campaign performance and adjust messages, audiences, and outreach channels based on results.

Salary: $45,000+, depending on experience

The Volunteer Recruitment and Marketing Coordinator develops and implements strategies to attract, engage, and convert prospective volunteers into mentors. Supervised by the Program Director, this position combines relationship-based community recruitment with digital marketing, communications, events, and data-informed outreach.

The Coordinator will build awareness of Big Brothers Big Sisters, strengthen the organization’s presence in priority communities, and create a welcoming pathway from initial interest through application and enrollment. The position works closely with program staff and collaborates with development staff, community partners, volunteers, and alumni.

• Develop and implement an annual volunteer recruitment plan aligned with program enrollment and matching goals.
• Build a diverse pipeline of prospective mentors that reflects the youth, families, and communities the organization serves.
• Identify and cultivate relationships with employers, civic groups, schools, colleges, faith…