Sign Consultant - Madison​/Milwaukee

As a Sign Consultant in the commercial sign industry, you will be responsible for identifying new business opportunities, developing strong client relationships, and driving sales of our custom signage solutions. You will work closely with clients to understand their needs and collaborate with our design and production teams to deliver high-quality, customized signage products. A Sign Consultant has regular visits with customers, prepares proposals, and is responsible for the accuracy and completeness of those proposals and work orders.

This role provides support to existing customers and actively seeks new customers and opportunities. The individual in this role will have a strong background in sales, excellent communication skills, and a passion for the sign industry.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This list of essential functions is not exhaustive and may be supplemented as necessary.

Sales & Business Development:

• Identify and target potential clients in industries/entities such as c-stores, banking/finance, churches, healthcare, regional franchises, specialty business, construction contracting, cities/municipalities and more.
• Generate and follow up on leads through various channels, including networking, cold calling, and attending industry and community events.
• Develop and implement personal sales strategies and approaches to achieve monthly and annual sales targets.

Customer Relationship Management:

• Build and maintain strong relationships with new and existing clients.
• Conduct sign consultations and discovery meetings with customers to understand their signage needs and provide tailored solutions.
• Present product offerings, designs, pricing, and service options to clients, which will include site visits when necessary.

Project Coordination:

• Create and scope the project which includes gathering detailed information, pictures and estimates.
• Ensure accuracy of final production work orders by thoroughly reviewing all materials prior to release into production.
• Collaborate with internal teams (design, estimating, project management, production art, operations, and installation) to ensure client projects are delivered on time and meet specifications.
• Communicate project timelines, updates, and expectations to clients, ensuring a smooth end-to-end process.

Market & Industry Knowledge:

• Stay informed about industry trends, competitor offerings, changing city and municipality sign codes and regulatory requirements.
• Provide insights to the management team to adjust sales strategies based on market conditions.

Reporting & Documentation:

• Maintain accurate sales records and update CRM systems with customer details and activity in a timely manner.
• Prepare and present regular sales reports to leadership.

• Desire to socialize, engage with customers and partners, and create a network of contacts and clients.
• Degree in Business, Marketing or related field.
• Minimum of 2+ years of sales experience, preferably within the commercial sign or construction industry.
• Proven track record of meeting or exceeding sales targets.
• Proven ability to manage multiple projects and timelines simultaneously.
• Excellent communication and relationship-building skills.
• Knowledge of CRM software and Microsoft’s suite of products
• Strong organizational and time-management skills.

Working Conditions:

Operates in a demanding, fast-paced, people-oriented environment. Some exposure to dirt, noise, temperature variance, and variable weather conditions associated with sign fabrication, site surveying and installation. Deadline pressure is an integral part of the job with the potential for managing multiple project assignments. Works with a variety of people including customers, vendors, employees, and leadership.

Required

Work Schedule:

Work hours are generally during normal customer business hours 8:00am to 4:00pm Monday-Friday and an average of at least 40 hours a week. There will be a need to attend off-hour meetings and networking opportunities to develop and maintain customer, vendor and partner relationships. The ability to travel out of town during regular business hours and work overtime will be necessary.

Overnight travel, out-of-town may happen on a very limited basis. There may also be variations in work hours due to special projects, changes in customer deadlines, and responding to critical customer service needs.

Physical Requirements:

Will alternate walking, sitting, and standing throughout work shift. Work is primarily performed at a desk. There is regular use of the keyboard, tablets and telephone. Requires the ability to receive detailed information through verbal communication. Vision acuity corrected to 20/40.

For over 100 years, La Crosse Sign Group has worked diligently to develop an organization dedicated to the…