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Powersports and Motorcycle Sales Manager

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Sentry Insurance
Full Time position
Listed on 2026-10-16
Job specializations:
  • Sales
    Sales Representative, Sales Manager, Account Manager, Business Development
Salary/Wage Range or Industry Benchmark: 99660 - 149600 USD Yearly USD 99660.00 149600.00 YEAR
Job Description & How to Apply Below

We're seeking a high performing, goal driven Powersports and Motorcycle Sales Manager to lead new business growth in our Powersports division.

This role focuses on developing and managing relationships with specialty and independent insurance agents as well as affinity groups, driving profitable growth and expanding market presence.

The ideal candidate is a competitive self-starter who thrives working independently, consistently exceeds sales goals, and knows how to build strategic partnerships that deliver results.

The exact territory for this role will be decided based on the location of the individual selected for the opportunity.

What You'll Do

As the Powersports and Motorcycle Sales Manager, you will prospect, develop and maintain motorcycle focused accounts for new business production.

Additionally, you will:

  • Manage the assigned US territory and/or have areas of responsibility assigned that are countrywide such as new business development of dealership, affinity accounts, and/or motorcycle agents.
  • Deliver new business sales through the use of all applicable distribution channels via implementation of an effective strategy for distribution of products.
  • Oversee operation and effectiveness of marketing and sales activities in area of responsibility.
  • Work closely with Product Management in the development and design of motorcycle and power sports insurance products to increase production; this may include recommending specific product changes, process improvements, and workflows along with geographical locations and agency/account management to maximize growth opportunities.
  • Maintain an awareness of industry trends, determines competitiveness of current products
  • Recommend and collaborate with corporate marketing in the creation and implementation of promotional, marketing, branding, and content activities for the motorcycle niche. Assist in measuring the effectiveness of these activities.
  • Research, recommend and establish marketing niches for motorcycle and powersports products. Ensure systems, processes, technology and service methods support the marketing efforts.
What it Takes
  • Bachelor's degree or equivalent work experience.
  • 5+ years of related work experience in field sales.
  • Demonstrated marketing knowledge obtained from a marketing, public relations, or communications degree or equivalent experience.
  • Power Sports industry experience preferred but not required.
  • Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience.
  • Ability to meet the travel requirements of the job (25%-50%) based on seasonality as it pertains to the business.
  • Exceptional communication, organization, creative problem solving and selling skills.
  • A competitive, goal-driven mindset with a strong desire to exceed targets and continually improve
  • The ability to work independently, manage your time effectively, and take ownership of your results without constant supervision
  • A high level of integrity and accountability, earning the trust of both colleagues and clients through consistent, reliable performance.
  • Centrally located with easy access to major airport to support efficient travel within assigned territory.

Based on experience and qualifications, the base salary range for this position is:

  • For candidates located in Wisconsin, Arizona, and Georgia: $90,600-$136,000 annually.
  • For candidates located in Colorado: $99,660-$149,600 annually.
Here is what you can look forward to as part of our team:

At Sentry, your total rewards go beyond competitive compensation. We're committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

  • Hybrid Flexibility:Enjoy the best of both worlds. With optional work…
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