Creative Lead

Job Title:

Creative Lead (Meta Ads & Campaign Strategy)

Reports to:

Marketing Manager Working with:
Marketing Team, Multimedia Designer (in-house production), external creative agencies, UGC creators Hours of Work: 37.5 per week Monday Friday About Bloc Out Bloc Out (part of the Bloc Group) is a market-leading sleep brand on a mission to help people sleep better through innovative blackout solutions. Combining award-winning product design with a deep understanding of the importance of sleep and wellbeing, Bloc Out has become one of the most recognised blackout brands in its category.

Based at our HQ in Magherafelt, this is an exciting opportunity for a Creative Lead to play a key role in Bloc Outs continued growth. You will champion the development of high-performing Meta advertising and content strategies, working closely with our internal creative teams, external agencies and creators to turn performance insights into campaigns that engage audiences, acquire new customers and drive revenue across multiple markets.

Purpose of the Role Bloc Out's growth depends on a constant pipeline of high-performing Meta ad creative and organic content. This role owns the strategic and performance-driven side of that pipeline: deciding what creative gets made, why, and for whom based on what the data says is actually converting. It sits above production, directing both an in-house Multimedia Designer and external agencies, rather than executing filming/editing itself.

This is a senior, high-autonomy role. The person needs to be trusted to make performance-based creative decisions and manage delivery across in-house and agency work streams with minimal oversight. Core Responsibilities
1. Creative Strategy for In-House Meta Ads Own creative strategy across in-house Meta Ads concepts, personas, hooks, formats. Monitor and interpret ad performance data to make ongoing decisions across both in-house and agency creative. Identify what's working and translate that into clear direction for future creative development Develop and pre-plan campaign creative ahead of key commercial moments (e.g. seasonal peaks, major sales periods).

2. Agency Briefing & Management Brief external agencies based on performance data and strategic priorities. Communicate which personas, angles, and creative approaches are converting so agency output stays aligned with what's actually working. Review and approve agency output against brief and brand standards.
3. Production Oversight & Delegation Research, brief, and delegate work to the in-house Multimedia Designer and any external contributors (e.g. UGC creators, production partners). Ensure creative is delivered to deadlines across all concurrent work streams. Balance multiple campaigns running in parallel (e.g. major seasonal campaigns alongside always-on and organic social). Apply compliance awareness (e.g. ASA guidelines) to ad scripts and claims, particularly around guarantee-style or outcome-based messaging.

4. Email Creative Strategy Flows & Campaigns Own the creative direction for email flows and campaign sends, ensuring design supports the customer journey, campaign objective and commercial priorities Brief the in-house Multimedia Designer on email creative requirements, including visual hierarchy, imagery, layout, messaging priorities and required assets Ensure email creative remains consistently on-brand while adapting the visual approach to suit individual campaigns, seasonal moments and promotional themes Work closely with the wider marketing team to translate campaign strategy into clear, engaging email creative across both automated flows and one-off campaigns Review email creative before launch to ensure it aligns with the brief, brand standards and wider campaign…