Paid Media Specialist

We are looking for a Paid Media Specialist to join our growing team and manage paid advertising campaigns across Meta, Google, Linked In, Pinterest, and Tik Tok .

This role is ideal for someone who is analytical, creative, detail-oriented, and passionate about understanding what drives performance. You will be responsible for campaign strategy, setup, optimization, budget management, creative testing, reporting, and identifying opportunities to improve results across multiple client accounts.

The right candidate is comfortable managing multiple campaigns, working with different industries and budgets, analyzing performance data, and making strategic recommendations based on what the data is telling us.

• Build, launch, manage, and optimize paid advertising campaigns across:
• Meta Ads
• Google Ads
• Linked In Ads
• Pinterest Ads
• Tik Tok Ads
• Manage campaign budgets and pacing to ensure spend aligns with client goals.
• Monitor campaigns regularly and proactively identify opportunities and issues.
• Optimize targeting, audiences, placements, bidding, budgets, keywords, and campaign structure.
• Troubleshoot campaign issues, ad disapprovals, tracking discrepancies, and platform-related challenges.
• Ensure campaigns are properly structured, tagged, tracked, and documented in Monday
• Develop paid media strategies based on client goals, audiences, industry, budget, and historical performance.
• Analyze campaign performance and make data-driven optimization decisions.
• Monitor KPIs including ROAS, CPA, CPL, CTR, CPC, conversion volume, revenue, and lead quality as appropriate for each account.
• Develop and manage creative testing strategies across platforms.
• Test different creative concepts, hooks, messaging, offers, formats, audiences, and calls to action.
• Identify opportunities to scale successful campaigns while maintaining efficiency.
• Stay current on platform updates, advertising trends, targeting changes, attribution, and best practices.
• Partner with the Social Media and Creative teams to develop advertising creative based on performance insights.
• Provide clear feedback on creative based on campaign data.
• Identify which creative concepts, messaging, formats, and hooks are driving results.
• Help develop testing plans for new creative rather than simply rotating ads.
• Understand the relationship between creative, audience, landing page experience, and conversion performance.

• Monitor and analyze paid media performance across all assigned accounts.
• Identify trends, opportunities, and areas of concern.
• Create clear, actionable reporting focused on business results rather than vanity metrics.
• Explain not only what happened , but why it happened and what we should do next .
• Review conversion tracking, pixels, UTMs, and attribution to ensure data is reliable.
• Make recommendations based on performance data and business objectives.
• Work closely with Account Managers, SEO, Social Media, Creative, Web, and Leadership teams.
• Provide paid media insights for client strategy meetings and internal planning.
• Communicate campaign performance and recommendations clearly and confidently.
• Proactively identify opportunities for clients and bring new ideas to the team.
• Take ownership of assigned accounts and follow through on deadlines and deliverables.

• 5+ years of experience managing paid advertising campaigns, preferably within a digital marketing agency.
• Hands-on experience with multiple paid media platforms, including Meta, Google, Linked In, Pinterest, and Tik Tok .
• Strong understanding of paid social and paid search fundamentals.
• Experience managing and optimizing advertising budgets.
• Strong analytical and problem-solving skills.
• Ability to interpret data and turn insights into actionable strategy.
• Strong attention to detail and organization.
• Ability to manage multiple clients and priorities simultaneously.
• Strong written and verbal communication skills.
• Comfortable working independently while collaborating with a larger team.
• Proactive, curious, and willing to take ownership.
• Ability to adapt quickly as advertising platforms and best practices change.

• Google Ads certification.
• Experience with Google Analytics 4.
• Experience with Linked In Campaign Manager.
• Experience with Pinterest Ads Manager.
• Experience with Tik Tok Ads Manager.
• Experience with Looker Studio or other reporting platforms.
• Experience with conversion tracking, pixels, UTMs, and attribution.
• Experience managing e-commerce and/or lead…