Business Excellence CRM Lead​/Analyst Ireland

Company Description

At Allergan Aesthetics, an Abb Vie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit  Follow Allergan Aesthetics on Linked In.

Job Summary

Supporting the evolution of our Veeva CRM and Customer Database to optimise our Sales Force and Omnichannel excellence approach. Ensure as Veeva CRM Lead, that our data and systems are fit for purpose and all customer insights are fully utilised to support our Omni and Sales Force Excellence evolution and performance.

• Lead the reporting for the Aesthetics Business Unit of all Veeva CRM and Salesforce Customer Data:
  Develop, produce and distribute standardised quarterly, monthly, weekly and ad hoc Sales reporting and analysis with BEX analysts to support effective use of data insights to drive Sales Force Effectiveness performance
• Support the Allergan Aesthetics business unit by evaluating key customer trends, data and insight
• Proactively identify and leverage Veeva CRM data to create business opportunities and develop/track KPIs and performance metrics
• Apply analytical expertise to support decision making, by integrating multiple data sources, to provide an objective viewpoint and recommendations to sales, marketing and other functions
• Partner with other functions Marketing/Digital/Sales/Finance/Commercial/Sales to identify key customer insights and business requirements to track commercial KPIs by function
• Proactively seek opportunities to improve Reporting, Analytics and the way information is shared with all Teams and Stakeholders from Veeva CRM
• Engage with International Business Excellence and above country departments to align processes, share best practice and evolve our Veeva data/ sales force platforms

• Responsible for the management of the sales force territories in V-align to allow sales and productivity information to be produced. Ensure customers are allocation to the correct territory and team.
• Work with the BEX analysts to ensure the sale force territories are designed to maximise operational efficiency.

• Work closely with the UK Business Excellence team and Sales/Marketing, to identifying customer data to support SFE Excellence
• Work with BEX analysts to drive Segmentation & Targeting strategy execution through management of Multi Channel Cycle Plans (MCCP) and territory optimisation for Target Coverage Frequency Attainment (TCFA)
• Partner with Omni Channel leads, Marketing and related to functions to enable our evolution of Salesforce technologies.
• Leverage your analytical Veeva expertise and brand/Therapy Area knowledge to align and support Key Business Processes such as Business Reviews and Budget Reviews
• Work with BEX analysts and functional Leads to provide business analytics and link productivity data with outcome data

• Responsible for the management of company CRM within the UK&I affiliate
• Customer Data Management such as validation, merging duplicate HCPs and HCOs
• Customer Profiling Management. Ensuring data is collected to allow segmentation and targeting strategies can be implemented included Customer Experience Flows
• New User Set up and Administration
• Ongoing training of country sales and functional teams in CRM management Tools

• Enforce data governance policies to ensure data quality and integrity
• Identify and resolve data quality issues like inconsistencies, duplicates, or missing information
• UK&I data stewardship activities to continually improve our data quality and governance in Veeva CRM and related data sources
• Review international Data Quality Scorecard (DQS) and resolve data challenges to optimise DQS KPIs
• Implement data validation and cleaning processes
• Support HCO Harmonisation project (linking Sales and CRM…