New Business Development Director

Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands.

The New Business Development Director will lead their net-new client growth. This is a senior commercial role, responsible for identifying, developing and converting high-value new business opportunities that align with strategic ambitions.

Owning the full new business lifecycle — from lead generation and qualification through to pitch leadership and contract conversion — this role is critical to building a strong, profitable pipeline of long-term client partnerships.

• Own the end-to-end new business process from opportunity identification through to pitch and contract conversion
• Build and manage a high-quality pipeline aligned to their revenue and growth targets
• Deliver annual new business revenue, focused on long-term, high-value client relationships
• Execute strategic plans to expand their footprint in priority sectors and categories

• Identify priority sectors, brands and opportunities based on market and consumer trends
• Proactively network to uncover qualified new business opportunities
• Partner with Marketing on lead generation, campaigns and outreach
• Provide insight and intelligence to inform their strategic direction

• Build relationships with senior client stakeholders
• Shape and refine client briefs to ensure clarity, relevance and commercial impact
• Lead internal pitch teams and oversee all RFP and RFI responses
• Develop and present compelling, insight-led proposals that clearly differentiate them

• Inspire and mobilise internal teams to produce commercially strong new business responses
• Ensure solutions align with client needs and their strengths
• Manage seamless handover of new clients into Client Development
• Act as a strategic advisor to clients, strengthening their position as a trusted partner

• Proven success in new business development within experiential, brand experience and/or social marketing (retail experience highly desirable)
• Strong background selling consultative, insight-led solutions rather than transactional services
• Demonstrable experience building and converting high-value pipelines
• Well-developed industry network with the ability to open doors and create opportunity
• Outstanding communication, presentation and proposal-writing skills
• Experience leading multidisciplinary pitch teams and managing RFP/RFI processes
• Strong understanding of brand experience, consumer behaviour and category trends
• Commercially astute, with a clear grasp of revenue, margin and long-term client value.