Marketing Content Specialist

For over 30 years, we have been a forward-thinking and innovative company specializing in creative event production. We provide comprehensive AV solutions, bespoke lighting designs, professional stage set builds, and intricate theming, alongside meticulous, end-to-end event planning. Our legacy is built on delivering spectacular, high-quality shows and maintaining an unwavering commitment to outstanding customer service. We are dedicated to making our clients' visions a reality through technical excellence and creative passion, especially within the high‑energy Indian wedding market and our growing corporate production arm.

We are currently undergoing an aggressive growth phase and are seeking a pivotal talent to significantly expand our digital footprint and drive tangible business outcomes. This isn’t a typical 9‑5 role; we need an exceptional Digital Growth Manager & Content Creator to be the driving force behind our online presence, lead generation, and brand storytelling.

This role demands a highly creative powerhouse with a strategic, results‑driven mind – someone willing to go above and beyond to accelerate our growth. For the right individual or agency, this role offers significant potential for increased hours, expanded responsibilities, and team growth as we achieve ambitious results.

• Dynamic Content Creation & Storytelling (Primary Focus)
• Filming & Photography: Capturing high‑energy video and stunning photos at our live events (often weekends and after‑hours – weekend availability is a MUST during busy season). This will involve attending shows to film content.
• Expert Editing: Rapidly editing raw footage into engaging Reels, Tik Toks, You Tube shorts, and long‑form content showcasing our events, production, and the personalities of our founders. Highly proficient in video and image editing software.
• Repurposing Wizardry: Transforming our extensive archive of past events into fresh, compelling digital content that generates excitement and enquiries.
• Innovative Ideas: Developing original content strategies and campaign ideas, including concepts to drive engagement for our upcoming 40th‑year celebration.
• Brand Voice: Ability to embody the brand, potentially acting as a charismatic "face of the brand" in content pieces.
• Performance Marketing & Lead Generation:
• Designing, executing, and optimising targeted paid ad campaigns (Google Ads, Meta, Linked In) for corporate production leads, e‑commerce print sales, and wedding enquiries (when in season).
• Analyzing campaign performance, reporting on ROI, and constantly iterating to maximise lead quality and conversion.
• E‑commerce Development & Management:
• Working closely with us to set up, manage, and grow our online print shop (leveraging your e‑commerce savvy and our printing capabilities) for fast market sales.
• Ensuring product listings are engaging, optimised, and drive direct sales.
• Digital Presence & Website Management:
• Collaborating with our web developer to ensure our new website is optimised for content, lead capture, and e‑commerce functionality.
• Managing and updating all social media platforms (Instagram, Tik Tok, Linked In, Facebook, You Tube) with a consistent, engaging strategy.
• Developing concise, impactful brand guidelines, logos, and digital brochures/PDFs for our corporate and print services.

We are seeking a truly exceptional individual or agile agency partner, and extensive, relevant experience is an absolute must.

• Proven Experience: A strong background in digital marketing with a focus on both creative content production and performance marketing strategies. A proven history of successful campaigns that have driven tangible results, ideally within the events, entertainment, or production industry.
• Creative & Technical Expertise: You are a creative visionary with the ability to translate ideas into impactful marketing materials. You are highly proficient in both videography/photography and professional video/image editing software, with a portfolio to prove your skills.
• Strategic & Analytical Mindset: You are a strategic thinker with a…