Paid Search Executive; PPC)

Position: Paid Search Executive (PPC)
Role: PPC Executive Work Type:
Permanent (38.75 hours per week)

Location:

Maidenhead, Berkshire (3 days on site, Hybrid working) Salary:
Up to £55,000 per annum Death is part of life. We help people face it well. Every day, people search for help with things most of us would rather not think about: planning a funeral, writing a will, sorting out probate, or arranging a cremation after someone they love has died. Some are planning years ahead. Some are searching at 2 am, the night it happened.

When they search, we want them to find us. Not with clickbait or hard-sell, but with clear, honest information that helps at exactly the right moment. That's where you come in.

The Role You'll own our paid media across Google, Microsoft, Meta, Taboola and beyond, and turn data into decisions that help more people find the support they need. You'll work closely with senior marketing leaders, so your ideas won't sit in a backlog. If you spot something worth testing, you'll test it. If it works, you'll help shape where we go next.

This isn't PPC for the sake of clicks. The people seeing our ads might be grieving, worried, or trying to do the right thing for their family. Getting the message right matters, and so does getting the numbers right. What you'll do Run and optimise paid campaigns across Google, Microsoft, Meta, Taboola and other platforms. Dig into performance data and turn it into practical improvements that grow ROI and bring in new customers.

Research keywords and write ad copy and creative briefs that are clear, kind and plain-speaking, never pushy. Use AI tools to sharpen targeting, optimisation and insight. Keep our tracking, UTM tagging and account hygiene in excellent shape. Run A/B tests and experiments, and share what you learn, including what didn't work. Report on performance and present findings to stakeholders in a way that's easy to act on.

Work with SEO, CRM, content and web teams so every channel pulls in the same direction. What you'll bring Hands-on experience running paid campaigns across Google Ads, Microsoft Ads and Meta. A solid grasp of PPC optimisation, performance metrics and what drives ROI. Confidence analysing data and turning it into clear next steps. Real experience with A/B testing and experimentation.

Curiosity about AI-powered marketing tools and how to use them well.

Experience with Google Analytics, Looker Studio or similar. A working knowledge of SEO, email and wider acquisition channels. Good judgement about tone. You don't need experience in our sector, but you do need to care about speaking to people honestly when it counts.

Why this role?

This is a fantastic opportunity to take ownership of high-impact digital campaigns, work with cutting-edge AI marketing tools, and directly influence business growth in a fast-paced, data-driven environment. What you can expect from us Whether you're stepping into broader responsibility or deepening your expertise, we'll support you with a benefits package designed to help you thrive, both professionally and personally. Time to recharge - 25 days' annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.

Recognising your impact
- Opportunity to earn a yearly bonus of up to £500. Healthcare when it matters
- Private medical cover for you, giving peace of mind and quicker access to treatment. Planning for your future - 4% matched pension contribution to help you build long-term financial security. Peace of mind
- Life assurance cover at 2x your salary to support your loved ones. Support when you need it
- Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling. Developing your potential
- Ongoing development opportunities, including…