Community Advocacy & Industry Engagement Lead
Listed on 2026-02-28
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IT/Tech
Digital Marketing
Role Purpose
This role will lead structured stakeholder advocacy, engagement, survey insight, and educational outreach activities for a nationally significant digital transparency platform. Operating during Public Beta and scaling phases, the role ensures stakeholder confidence remains strong; industry concerns are captured and addressed constructively; adoption accelerates through education and dialogue; survey insight directly informs delivery prioritisation; the platform’s narrative is collaborative, not reactive.
This is not a marketing or PR role. It is a strategic ecosystem stewardship position operating at the intersection of Government sponsors, Regulators, Trade associations, Large enterprise networks, Independent retailers, Technical integration teams.
- Industry Advocacy & Relationship Management
- Act as visible engagement lead for industry stakeholders
- Build constructive relationships with trade associations and network operators
- Facilitate structured round tables and feedback sessions
- Represent the service in industry forums and panels
- Translate technical roadmap updates into accessible language
- Address perception risks through proactive engagement
- API Advocacy & Technical Enablement
- Deliver live API demos (Postman/scripts/SDK examples)
- Build example integrations and code snippets
- Develop sample payload templates
- Create sandbox walkthrough materials
- Explain validation rules and error codes
- Provide integration troubleshooting guidance
- Liaise directly with engineering teams on recurring issues
- Identify friction points in the API lifecycle
- Survey & Insight Programme Ownership
- Design and run quarterly industry sentiment surveys
- Conduct post‑onboarding and integration feedback surveys
- Develop API usability surveys
- Analyse qualitative and quantitative results
- Produce insight dashboards and executive summaries
- Present findings to sponsors and delivery teams
- Translate feedback into structured improvement themes
- Ensure all survey activity is methodologically sound and defensible.
- Webinar & Education Programme
- Develop and run monthly webinar series
- Host API deep‑dive sessions
- Facilitate “Common Errors & Best Practice” clinics
- Deliver integration guidance workshops
- Moderate Q&A sessions confidently
- Create structured follow‑up artefacts and FAQs
- Webinars must reduce support load, improve compliance, and accelerate adoption.
- Confidence & Narrative Management
- Shape and maintain a consistent Public Beta narrative
- Provide structured responses to recurring stakeholder concerns
- Collaborate with Service Lead on sponsor messaging
- Develop insight‑led confidence metrics
- Ensure engagement activity aligns with regulatory expectations.
- Internal Alignment & Delivery Feedback Loop
- Work closely with Data & Insights Lead, Technical Operations Lead, Retailer Enablement Lead, Programme Leadership
- Ensure stakeholder insight influences sprint planning
- Track recurring issue themes
- Identify perception risks early.
Essential:
- 8+ years experience in stakeholder engagement, ecosystem management, or industry advocacy
- Experience operating within regulated or public sector environments
- Experience in Developer Advocate / Solutions Engineer role
- Demonstrated experience designing and running structured surveys
- Proven experience hosting and moderating webinars (50–200+ attendees)
- Strong written communication capability (policy‑grade clarity)
- Comfortable explaining technical platforms at a functional level
- Experience managing complex stakeholder dynamics
- Experience in energy, utilities, health, or regulated retail sectors
- Experience working on national digital infrastructure platforms
- Strong REST API understanding
- Experience with OAuth / authentication flows
- Hands‑on Postman usage
- Experience in Public Beta / digital service lifecycle phases
- Familiarity with Government Digital Service standards
- Confident public speaker
- Strong workshop facilitation
- Survey design literacy (quantitative & qualitative)
- Analytical thinking
- Stakeholder diplomacy
- Political awareness
- Narrative shaping
- Calm under scrutiny
- Structured programme discipline
- Be confident but not combative
- Be structured but not bureaucratic
- Be empathetic but not defensive
- Be data‑driven but not technical‑overwhelming
- Be politically aware but not politicised
- Must command credibility in both boardroom and operational settings.
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