Senior Director, Commercial and Marketing Technology Platforms

Job Overview:

The Senior Director, Commercial and Marketing Technology Platforms plays a pivotal role in shaping and delivering Fortrea’s commercial and marketing technology ecosystem. This leader is responsible for the strategy, management, and continuous evolution of platforms that enable business development, customer engagement, proposal management, pricing, sales analytics and marketing operations across the enterprise.

The Senior Director is also accountable for building and leading a high-performing organization of product managers, platform leaders, engineers, and technology professionals supporting Fortrea's commercial and marketing technology ecosystem. Through effective leadership, talent development, succession planning, and organizational design, this role ensures the team possesses the capabilities, capacity, and engagement necessary to deliver business value, drive innovation, and support Fortrea's long-term growth objectives.

This executive partners closely with commercial and marketing business leaders to translate business needs into scalable, reliable technology solutions — enabling growth, operational efficiency, and data-driven decision-making. The role drives platform excellence across CRM, marketing automation, digital content management, analytics, and related commercial systems, positioning Fortrea for continued competitive advantage in the global CRO marketplace.

Summary of Responsibilities:

Support the VP of Enterprise, Commercial, Quality Strategy and Technology Platforms in defining the strategy, vision, and multi-year roadmap for commercial and marketing technology platforms

Develop and maintain strong strategic relationships with Commercial and Marketing business leaders, serving as the primary IT liaison for platform needs and priorities

Lead the end-to-end lifecycle management of commercial and marketing technology platforms, including CRM, marketing automation, proposal management, and digital engagement tools

Drive consistent adoption of product management methodologies and agile ways of working across the commercial technology product teams

Oversee demand management and capacity planning for commercial platform projects and product teams, ensuring alignment with business priorities and technical requirements

Develop, manage, and monitor annual budgets for commercial technology platform projects and operations, driving fiscal discipline through regular budget versus actual analysis and recommending corrective actions where needed

Oversee vendor relationships for commercial technology platforms, including contract negotiation, service level agreement (SLA) compliance, and ongoing performance monitoring

Lead platform integration efforts to ensure seamless data flow between commercial systems (e.g., CRM, marketing platforms) and enterprise data environments

Champion data quality, governance, and analytics capabilities within commercial and marketing platforms to support business intelligence and strategic decision-making

Drive continuous improvement initiatives to optimize commercial and marketing processes through technology, including automation and digital-first approaches

Lead, develop, and inspire a high-performing organization of technology professionals, establishing a culture of accountability, continuous learning, innovation, and business partnership. Drive talent development, leadership coaching, succession planning, performance management, and employee engagement initiatives that strengthen organizational capability and support long-term business objectives.

Stay current on emerging commercial and marketing technology trends, evaluating new tools and capabilities that could advance Fortrea’s competitive positioning and operational effectiveness.

Provide strategic and operational leadership for managers, product leaders, technology professionals, and cross-functional teams supporting Fortrea's commercial and marketing technology platforms.

Establish clear performance expectations, development objectives, accountability measures, and success metrics aligned with organizational priorities and business outcomes.

Lead workforce planning, organizational design, and…