CRM Manager

Overview

We are seeking a highly skilled and strategic Marketing Automation and CRM Manager to lead the execution, optimization, and growth of our customer relationship management and cross-channel marketing programs. This role is pivotal in driving personalized, high-impact campaigns for both our in-house brand initiatives and our client portfolio, with the Braze platform as the core technology. The ideal candidate is a Braze expert with a strong analytical mindset and proven success in campaign delivery, segmentation, and platform governance.

CRM Manager (Braze Focus)

Overview

We are seeking a highly skilled and strategic Marketing Automation and CRM Manager to lead the execution, optimization, and growth of our customer relationship management and cross-channel marketing programs. This role is pivotal in driving personalized, high-impact campaigns for both our in-house brand initiatives and our client portfolio, with the Braze platform as the core technology. The ideal candidate is a Braze expert with a strong analytical mindset and proven success in campaign delivery, segmentation, and platform governance.

• Develop and champion a cohesive omnichannel marketing automation strategy centered around customer lifecycle management, segmentation, and personalization using Braze.
• Identify opportunities for customer journey optimization across email, push notifications, in-app messages, and other channels.
• Work closely with Product, Data, and Marketing teams to define segmentation criteria, personalization rules, and the overall marketing tech stack roadmap.
• Define and iterate on key performance indicators (KPIs) and metrics for all automated campaigns, ensuring alignment with overall business goals (e.g., LTV, retention, conversion).

• Oversee the successful delivery and scheduling of a high volume of complex campaigns for both internal marketing initiatives and external client projects.
• Collaborate with Creative and Client teams to translate marketing objectives into effective, scalable automated customer journeys.
• Develop and maintain a rigorous testing and optimization roadmap (A/B and multivariate) to continuously improve campaign performance metrics.

• Identify, evaluate, and implement new Braze features (e.g., Content Blocks, custom events, advanced segmentation, AI/ML tools).
• Develop best-practice documentation and provide training/guidance to internal teams on effective use of the Braze platform.
• Proactively recommend and champion improvements to existing automation workflows and customer lifecycle programs.

• Design and maintain comprehensive reporting dashboards within Braze and connected analytics tools.
• Conduct deep-dive analysis on campaign results to extract actionable insights and communicate recommendations to stakeholders.
• Monitor customer lifecycle metrics (churn, LTV, engagement) and recommend strategic adjustments.

• 3+ years of hands-on experience as a Marketing Automation Manager, CRM Manager, or similar role.
• Proven, expert-level proficiency with the Braze platform (Canvas, Content Blocks, Connected Content, and API integration).
• Demonstrable experience managing the full campaign lifecycle for multiple stakeholders.
• Strong understanding of CRM principles, customer segmentation, and lifecycle marketing strategies.
• Proficiency in data manipulation and analysis (SQL knowledge is a plus).
• Excellent project management and organizational skills in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Data Science, or a related field.

• Delivery Focused:
  Able to manage multiple projects simultaneously, hitting deadlines and ensuring flawless execution.
• A Strategic Thinker:
  Capable of seeing the  big picture  and translating business goals into technical execution.

At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers…