Senior Director, Commercial and Marketing Technology Platforms
Listed on 2026-09-01
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IT/Tech
CRM Systems & Management, Business Systems & Technology Analysis, IT Business Analyst
Job Overview:
The Senior Director Commercial and Marketing Technology Platforms plays a pivotal role in shaping and delivering Fortreas commercial and marketing technology ecosystem. This leader is responsible for the strategy management and continuous evolution of platforms that enable business development customer engagement proposal management pricing sales analytics and marketing operations across the enterprise.
The Senior Director is also accountable for building and leading a high-performing organization of product managers platform leaders engineers and technology professionals supporting Fortreas commercial and marketing technology ecosystem. Through effective leadership talent development succession planning and organizational design this role ensures the team possesses the capabilities capacity and engagement necessary to deliver business value drive innovation and support Fortreas long-term growth objectives.
This executive partners closely with commercial and marketing business leaders to translate business needs into scalable reliable technology solutions enabling growth operational efficiency and data-driven decision-making. The role drives platform excellence across CRM marketing automation digital content management analytics and related commercial systems positioning Fortrea for continued competitive advantage in the global CRO marketplace.
Summary of Responsibilities:
Support the VP of Enterprise Commercial Quality Strategy and Technology Platforms in defining the strategy vision and multi-year roadmap for commercial and marketing technology platforms
Develop and maintain strong strategic relationships with Commercial and Marketing business leaders serving as the primary IT liaison for platform needs and priorities
Lead the end-to-end lifecycle management of commercial and marketing technology platforms including CRM marketing automation proposal management and digital engagement tools
Drive consistent adoption of product management methodologies and agile ways of working across the commercial technology product teams
Oversee demand management and capacity planning for commercial platform projects and product teams ensuring alignment with business priorities and technical requirements
Develop manage and monitor annual budgets for commercial technology platform projects and operations driving fiscal discipline through regular budget versus actual analysis and recommending corrective actions where needed
Oversee vendor relationships for commercial technology platforms including contract negotiation service level agreement (SLA) compliance and ongoing performance monitoring
Lead platform integration efforts to ensure seamless data flow between commercial systems (e.g. CRM marketing platforms) and enterprise data environments
Champion data quality governance and analytics capabilities within commercial and marketing platforms to support business intelligence and strategic decision-making
Drive continuous improvement initiatives to optimize commercial and marketing processes through technology including automation and digital-first approaches
Lead develop and inspire a high-performing organization of technology professionals establishing a culture of accountability continuous learning innovation and business partnership. Drive talent development leadership coaching succession planning performance management and employee engagement initiatives that strengthen organizational capability and support long-term business objectives.
Stay current on emerging commercial and marketing technology trends evaluating new tools and capabilities that could advance Fortreas competitive positioning and operational effectiveness.
Provide strategic and operational leadership for managers product leaders technology professionals and cross-functional teams supporting Fortreas commercial and marketing technology platforms.
Establish clear performance expectations development objectives accountability measures and success metrics aligned with organizational priorities and business outcomes.
Lead workforce planning organizational design and resource strategy activities to ensure the organization maintains the capabilities capacity and expertise required to support current and future business needs.
Qualifications (Minimum Required):
Bachelors degree in Information Technology Computer Science Business or a related field required
Fortrea may consider relevant and equivalent experience in lieu of educational requirements
Experience (Minimum Required):
Extensive experience in IT management experience in a strategic leadership role overseeing commercial or enterprise technology platforms
Demonstrated experience managing CRM platforms (e.g. Salesforce Microsoft Dynamics) and marketing technology ecosystems (e.g. marketing automation digital content management analytics)
Proven ability to develop and execute technology strategies aligned with commercial and marketing business objectives especially within a product-centric environment
Demonstrated…
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