Account Director – Retail Marketing & Brand Activation

Location:Maidenhead,Berkshire(hybrid,withtraveltoCroydonapproximatelyeveryotherweek)

Salary:£60,000–£70,000(subjecttoconfirmation)

We'reworkingwithabrandactivationandexperientialmarketingagencythat'slookingforanexperienced

Account

Directortoleadmajorretailmarketingandbrandactivationcampaignsforleadingconsumerbrands.

Thisisanexcellentopportunityforacommerciallyminded,hands-onAccount

Directorwhounderstandshowtoturncreativeideasintosuccessfulcampaignsacrossretailenvironments.

You'reberesponsibleforleadingclientrelationships,developingaccountsandoverseeingthedeliveryofintegratedshopper,retailandexperientialmarketingcampaigns.

As Account Director ,you'lltakeownershipofkeyclientaccounts,providingstrategicdirectionwhileremainingcloselyinvolvedinthepracticaldeliveryofcampaigns.

Responsibilitieswillinclude:

• Leadinganddevelopingrelationshipswithkeyclients,actingasatrustedseniorpartner.
• Overseeingretailmarketing,shopper activation,sampling,experientialandfieldmarketingcampaigns.
• Managingcampaignsfrominitialbriefandstrategicdevelopmentthroughtoproduction,implementationandevaluation.
• Leadingaccountteamsandcoordinatingcreative,production,operations,suppliersandfieldmarketingpartners.
• Ensuringcampaignsaredeliveredsuccessfullyacrossretaillocations,toagreedbudgets,timelinesandqualitystandards.
• ProvidingsenioroversightofPOS/POSM,in-storeactivations,productlaunchesandpromotionalprogrammes.
• Managingaccountbudgets,forecasting,profitabilityandcommercialperformance.
• Identifyingopportunitiestogrowexistingaccountsanddevelopnewbusiness.
• Presentingcampaignproposals,recommendationsandperformanceresultstoseniorclientstakeholders.
• Mentoringanddevelopingjuniorteammemberswhilemaintaininghighstandardsofclientserviceanddelivery.

We'relookingforanestablished

Account Directororanexperienced Senior Account Managerreadytotakethenextstep .

Youllideallyhave:

• Significantexperiencewithinanexperiential,shopper,retail marketing,brandactivationorintegratedmarketingagency.
• Astrongtrackrecordofmanagingmajorconsumerbrandaccountsanddeliveringphysicalretailactivationcampaigns.
• ExperienceofFMCG,grocery,beauty,healthandwellnessorsimilarconsumer-facing sectors.
• Athoroughunderstandingofin-store marketing,POS/POSM,sampling,fieldmarketingandexperientialactivations.
• Strongcommercialawareness,includingbudgetmanagement,forecasting,profitabilityandaccountgrowth.
• Experienceleadingteams,managingmultiplestakeholdersandoverseeingcomplexcampaigndelivery.
• Excellentclientrelationshipmanagement,presentationandnegotiationskills.
• Aproactive,hands-on approach,withtheabilitytobalancestrategicaccountleadershipandoperationaldelivery.

We'reparticularlyinterestedinpeoplewhohavedeliveredcampaignswithinmajorUKretailersandunderstandthepracticalitiesofmakingactivationworkacrossmultiplelocations.

You'llbeprimarilybasedin
Maidenhead
,withhybridworkingandtravelto
Croydonapproximatelyeveryotherweek
,alongsideoccasionalcampaign-related travel.

Afulldrivinglicenceandaccesstoacarareessential.

This is an excellent role to take on the Account Director – Retail Marketing & Brand Activation role at Air Recruitment.

This role is for the Account Director – Retail Marketing & Brand Activation role at Air Recruitment.

We are seeking a motivated Account Director – Retail Marketing & Brand Activation to join Air Recruitment in Maidenhead, England, United Kingdom.

Consider building your career as a Account Director – Retail Marketing & Brand Activation at Air Recruitment.

The Account Director – Retail Marketing & Brand Activation position in the Marketing & Media, Management & Operations field is open for applications.