Brand Lead; Dermatology

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

An exciting opportunity to lead the marketing function and cross functional matrix team for a pivotal brand in Abb Vie. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team.

People leadership responsibility for a Senior Brand Manager, Brand Manager and Early Talent colleague, with overall leadership of a cross-functional brand team.

Brand Leadership:

• Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management
• Lead the marketing function including, personal development, performance management
• Creating a high performing cross-functional team culture where the Abb Vie way of working can flourish
• Coaching marketers to become the best versions of themselves
• Developing marketers with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
• Explore known unknowns with market research that provides meaningful insights to solve challenges
• Synthesis of data into insights to determine winning brand strategy in a competitive market
• Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team
• Tell the story and ‘sell’ the strategy and ambition to the organization
• Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data

Execution:

• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
• Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team

Capabilities:

• Demonstration of a high learning agility and emotional intelligence
• Strategic ability: synthesis of insights from data and tell the story
• Obsession with insight driven decisions
• Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
• High impact leadership of a cross functional team and able to excel in a matrix environment
• The mindset to set ambitious goals and then innovate to achieve this
• Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
• Able to coach, manage and lead through line management and through influencing where there is…