Estee Lauder - Counter Lead - Boots

The Estée Lauder Companies Inc. is a leading manufacturer, marketer, and seller of premium skin care, makeup, fragrance, and hair care products worldwide.

• Support the Brand in driving sales turnover and market share while remaining consumer-focused.
• Reflect a credible and professional Brand image to all internal and external consumers at all times.
• Maximise sales through selling, providing excellent service and adhering to retail standards.
• Contribute to efficiencies by following store, Brand, and Company procedures and guidelines.
• Understand daily/weekly targets and manage additional sales avenues such as eventing, Omnichannel, and digital channels.
• Stay up-to-date with competitor activities and identify missed opportunities.
• Leverage social media to drive the business and protect/enhance the Brand image.
• Deliver the Brand Strategy and execute an effective local plan.
• Plan and implement local marketing and events initiatives aligned to retailer activity.
• Deliver excellence in service execution, continually improving service levels and fostering a culture of surprise and delight.
• Act as an Ambassador for the Brand, ensuring Brand values are represented and brought to life.
• Manage refunds and complaints in line with Company guidelines, consulting with the Area Manager where appropriate.
• Use digital tools to keep knowledge current.
• Recruit and retain consumers, building a loyal consumer base.
• Maintain up-to-date product knowledge to deliver an industry-leading experience.
• Ensure delivery of excellent standards in product, housekeeping, displays, messaging, and pricing.
• Review retail standards daily to maintain required standards.
• Complete deliveries, stock movements, and associated administration within agreed company time frames.
• Ensure auditable processes and administration are actioned to company guidelines, taking corrective action where risks are highlighted.
• Fulfill information requests accurately and within deadlines.
• Minimise stock loss by implementing company security policies and procedures.
• Create and maintain a safe working environment for customers and staff, adhering to company and retailer policies.
• Achieve a minimum overall grading of 'Acceptable' in health & safety audits.
• Manage daily replenishment, addressing issues promptly.
• Maximise sales performance using commercial reports for decision-making.
• Plan and deliver visual merchandising layouts within guidelines and agreed timescales.
• Identify stock packaging issues and take corrective action, informing Area Manager when necessary.
• Manage promotions and discounts in line with company guidelines.
• Identify trends and suggest enhancements to product performance.

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.