VP of SEO - Strategy

VP of SEO - Strategy at Reflect Digital!

Hybrid:
At least 2 days a week in our office in Maidstone, Kent

To apply, follow this link : https : / /  / careers / vp-of-seo

Are you ready to redefine search? Reflect Digital, the award‑winning agency blending behavioural science, AI‑powered insights, and creative strategy, is searching for a VP of SEO - Strategy to lead our future. This pivotal role goes beyond traditional SEO, tasking you with expanding our clients’ presence across the entire discovery ecosystem—from search engines to LLMs and emerging answer platforms.

Join us and shape the next generation of digital performance.

Reflect Digital is an award‑winning, behavioural science‑led digital marketing agency. Since 2011, we have been connecting our clients with their audience by understanding customer motivations to deliver exponential growth. Our strategies seamlessly blend behavioural science, AI‑powered insights, and marketing creativity to deliver next‑generation search experiences, earning us multiple accolades, including Agency of the Year 2024 and Employer of the Year 2025.

• We’re a Family – An inclusive, caring environment where we support, challenge and look out for each other.
• Love our Craft – We are passionate about digital strategy and development, putting education at the forefront.
• Going for Gold – We maintain an unwavering ambition and drive for success, remaining curious and agile.

As VP of SEO - Strategy, you will act as the strategic lead across our portfolio, ensuring our work reflects how humans seek information across search engines, LLMs, social search, and emerging answer platforms.

• Develop and implement comprehensive SEO strategies across the full client portfolio.
• Oversee strategic direction for SEO and wider discovery activity, reflecting search realities across all modern platforms.
• Elevate thinking by embedding behavioural science and audience insights into all strategies during account reviews.
• Collaborate with the Innovation Lead to enhance strategies using AI (e.g., GEO optimisation, conversational search insights).
• Deliver holistic strategies by working closely with Paid Media, Content, Digital PR, and Strategy Director leads.
• Introduce new channels, testing frameworks, and Total Search experiment designs.

• Identify and shape upsell and cross‑sell opportunities across all agency services (Paid, Organic, PR, etc.).
• Manage SEO involvement in new business activity, including RFPs, proposals, scoping, and pitching.
• Represent the agency at key industry events to build relationships and new business pipelines.

• Provide strategic guidance and mentorship to SEO account managers.
• Lead the development of Strategy as a core pillar, with a roadmap for growing a Search Strategy function.
• Encourage curiosity, experimentation, and collaboration across SEO, Paid, Behavioural Science, and Creative teams.
• Work in close partnership with the Strategy Director on new business efforts.
• Work in close partnership with the Growth team on identifying opportunities for SEO account growth.

• Champion a culture of experimentation and continuous optimisation across all search channels.
• Identify tools, technologies, and data sources that enhance strategy development and performance.
• Maintain high standards of quality across all strategic deliverables.

• Salary: £60k+ DOE.
• Work/Life Balance:
  Flexible working, 4‑day work week, and hybrid working available.
• Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and slow down between Christmas and NY.
• Healthcare:
  Private Healthcare from Vitality.
• Breakfast Club and healthy snacks.
• Weekly Wellbeing Sessions.
• Access to trained Mental Health First Aiders (MHFA).
• Lunch & Learn and Brunch & Learn sessions.
• Internal Training Opportunities – MHFA Training, First Aid Training, ED&I Training.
• Endometriosis Friendly Employer.
• Career Progression.
• Agency Partnerships.

Would you like to see how these responsibilities translate into measurable success?

Di…