Marketing Operations and Digital Specialist

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their Linked In profiles!

In this role, you will work closely with the Global Manager, Paid Media to run, optimise, and scale UK paid search campaigns. You will be responsible for testing and refining ad copy, aligning landing pages, and optimising audiences to drive high-quality conversions, while closely monitoring performance to maximise ROI, ROAS, and overall efficiency. You will also produce regular performance reports with actionable insights and collaborate on identifying local growth opportunities that help strengthen and evolve global paid search strategies.

• Support the build and execution of end-to-end campaign processes across all UK marketing channels.
• Maintain and enhance workflow automation, ensuring standardisation and efficiency.
• Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly.
• Maintain clean, accurate marketing data and ensure all integrations function correctly.
• Oversee data quality checks, audience segmentation accuracy and lead-routing workflows.
• Partner with global operations teams to ensure UK systems are aligned with global Mar Tech architecture.
• Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams.
• Identify gaps in processes, workflows, technologies, data and provide recommendations.
• Maintain dashboards and reporting frameworks for UK Marketing performance.
• Analyse multi-channel campaign results, identify trends and translate into actionable recommendations
• Work closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaigns
• Execute ongoing ad copy testing, landing page alignment and audience refinement
• Monitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency.
• Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next steps
• Work with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategies

• A degree, or equivalent level qualification, in Marketing, or a Marketing-related field.
• 2 years' experience in Marketing Operations
• Hands on experience with Google Ads and paid search optimisation
• Strong analytical mindset with ability to interpret data and present insights clearly
• Proficiency with CRM / marketing automation tools (e.g., Hub Spot, Marketo, Salesforce). Experience working with Salesforce is a plus, but not required
• Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources
• Excellent communication and stakeholder management skills, both written and verbal.
• Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
• Excellent time management and organisational skills with experience managing multiple projects.

▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.

▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.

▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.

▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.

▪️We are driven by impactful work . Your contributions directly affect how our clients manage financial processes and drive their success.

▪️Recognition and rewards matter to us . We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.

▪️We…