Senior Digital PR Manager

Overview

Reflect Digital is the digital marketing agency your customers will thank you for hiring. Putting our client’s customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.

We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time, in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customers’ journeys, drivers and motivations is needed if you want to deliver exponential growth.

Since we were founded in 2011, we’ve received many awards and recognitions, including BIMA Agency Of The Year 2024, Campaign's 3rd Best Place to Work in 2025, Employer of the Year, and Best Integrated Campaign (Large) 2024 with Brakes, among others, demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.

HYBRID - Ideally 2 days a week in our office in Maidstone, Kent.

We are currently looking for an exceptional Senior Digital PR Manager to be responsible for maintaining the highest standards of organisation and servicing across all client accounts, playing a central role in helping us to meet our revenue targets through client satisfaction, retention and growth alongside our Head of Content & Digital PR and Growth Managers. The Senior Digital PR Manager will be establishing team processes for both efficiency and consistency to support agency growth and the smooth running of the Digital PR department.

Additionally, the ideal candidate will have a passion for storytelling, strong communication skills, and a proven track record of securing media coverage and building relationships with both journalists and key stakeholders. Knowledge of traditional PR, alongside digital PR expertise, would be highly advantageous, enabling an integrated approach to campaigns and media strategy.

• Lead the execution of Digital PR strategy against a behavioural science-based framework, in a bid to increase brand visibility, build links and enhance online reputation.
• Work closely with all stakeholders to ensure projects are delivered on time and within budget
• Have excellent relationships with internal and external stakeholders, including journalists, bloggers, influencers, clients and colleagues, to produce high-quality innovative work to achieve KPIs
• Mentor executives and model good practice and processes to the team, ensuring the team’s work output is of the highest quality
• Stay up to date with industry trends and tools, and share these insights with your colleagues
• Collaborate with SEO, Paid Media, Creative and CX teams to deliver the best outcomes for clients
• Contribute to the creation of new processes, templates and deliverables as well as best practices
• Be actively involved in generating new business and growth opportunities by supporting the pitch process and being involved in strategy discussions for existing clients
• Help lead project plans and roadmaps, and ensure all projects and retainers are completed, maximising profit
• Responsible for tracking performance against client targets, highlighting any challenges to the internal team
• Monitor and evaluate data and reports to develop and recommend Digital PR and Traditional PR strategies.
• Attend and contribute to the creation and delivery of Quarterly Business Planning Meetings
• Lead ideation sessions for fresh Digital PR content campaigns
• Strong attention to detail and constantly upholding the highest standards of Reflect Digital
• Contribute to Digital PR thought leadership content and create case studies

• Report to the Head of Content and Digital PR
• Support the Content Digital PR team
• Work closely with the SEO and Content teams
• Collaborate with our Growth Team to produce the best outcomes for clients

• Salary: £42k+ DOE
• Work/Life Balance:
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