Content Executive

CONTENT EXECUTIVE

Location:
Hybrid (2 days a week in the office in Maidstone, Kent)

Salary: £24,000 – £28,000 DOE

Perks: 4-Day Work Week (compressed hours), Flexible Working, Private Healthcare (Inc. Dental) & 28 days holiday

Ready to create digital marketing that people actually love?

At Reflect Digital, we unleash potential by combining the power of behavioural science with the art of marketing. We believe the future belongs to brands that produce useful, engaging, and distinctive content wherever audiences are searching - from traditional Google rankings to AI-powered search, social media, and beyond. We’re not looking to replace human brilliance with tech; we use AI responsibly to handle repetitive admin and speed up research, leaving you with more time for strategy, creativity, and writing amazing content.

Reflect Digital is an award-winning, behavioural science-led digital marketing agency. Since 2011, we have been connecting our clients with their audience by understanding customer motivations to deliver exponential growth. Our strategies seamlessly blend behavioural science, AI-powered insights, and marketing creativity to deliver next-generation search experiences, earning us multiple accolades, including Agency of the Year 2024 and Employer of the Year 2025

Sound like a team you’d love to join? Read on.

Role Responsibilities

This is far more than writing standard blog posts. As our new Content Executive, you’ll craft behaviour-led copy across a wide variety of channels and formats: website copy, email sequences, video scripts, social media, case studies, and landing pages.

You won't be doing it in a silo. You’ll collaborate closely with our Content & Digital PR specialists, SEO experts, Creatives, and Behavioural Scientists to craft content that ranks, engages, and converts.

Here is what you’ll be doing day-to-day:

Creating High-Standard, Multi-Format Content

• Write compelling copy:
  Produce clear, engaging content across a range of formats, including website copy, landing pages, blogs, email marketing, video scripts, social media content, and case studies aligned with client brand tone.
• Write for the audience:
  Draft website copy informed by audience insights, behavioural science principles, AI-assisted research, keyword analysis, and search intent.
• Build SEO briefs:
  Work alongside SEO + Content Managers to build SEO content briefs that pinpoint opportunities for keyword optimisation, internal linking, and user engagement.
• Use AI responsibly:
  Use AI tools to support research, ideation, drafting, and editing, while applying your own critical thinking, human creativity, and context to ensure accuracy.
• Quality control:
  Thoroughly proofread and quality-check all work for spelling, grammar, and alignment with agency standards before anything goes live.
• Spot trends and opportunities:
  Collaborate with managers to identify content opportunities through competitor analysis, search trends, and emerging topics to boost traffic and rankings.
• Manage content on CMS platforms:
  Gain hands-on experience using various Content Management Systems to upload, update, and publish client content.

Collaborating Across Agency Teams

• Cross-channel teamwork:
  Work closely with SEO, Digital PR, Paid Media, Creative, and Growth teams to contribute to broader digital marketing work streams.
• Behavioural email campaigns:
  Partner directly with the Behavioural Science team to craft audience-first email marketing content.
• Knowledge sharing:
  Build positive working relationships across the business and actively share insights across channels.

Growing Your Skills

• Own your development:
  Take ownership of your career path with the support of your team, actively seeking feedback and participating in agency training across SEO, AI, and behavioural science.
• Stay curious:
  Keep up with new content formats, platforms, AI search tools, and technologies to continuously elevate the quality and performance of your work.

Who We Are Looking For...

We care deeply about who you are and how you work. You’ll be a great fit if you:

• Love storytelling:
  You have a genuine passion for writing and creating useful content for real people.
• Are naturally curious:
  You enjoy…